In recent years, with the rise of the "beauty economy", traditional skin care methods and skin care products can no longer meet the escalating consumer demand for skin care by Chinese women. More and more Chinese women are increasingly hoping to change the current situation of blind skin care and inefficient skin care based on psychological needs, and they are increasingly eager to get new methods and products for accurate and efficient skin care based on their skin needs to fundamentally solve their skin. problem. Luxmai, the pioneer and practitioner of "precision skin care" selected by the Chinese Brand Museum, is precisely in response to the needs of Chinese women for changes and upgrades in cosmetics consumption in the new era, and took the lead in proposing the concept of "customized skin care, precise skin care" and pioneering " The road of "precision skin care" with Chinese characteristics, based on people-oriented and customized skin, has led the domestic cosmetics industry to strive for a new era of "customized skin, precise skin care".
On May 10, 2020, Luxmai was selected into the Chinese Brand Museum, and it formed a Chinese brand matrix with multiple national brands such as Alibaba, Tencent, Baidu, and Hongqi. It played a core role in the key period of China's independent brand remodeling and led the trend of Chinese brands. High-quality development represents China and demonstrates the strength of Chinese brands to the world. There are three main core strengths for the selection of Shemai: innovative brand concept, professional strength, and market certification. The selection is well deserved.
Create a precedent in the era of "customized precise skin care"
Launching a new skincare revolution of "skin-measuring products, skin-care management, precise skincare"
The skin is alive, everyone's skin condition is different, and skin care methods have their own merits. In the skin care solutions that specifically solve the skin problems of Chinese women in different periods, Luxmai innovatively proposes "customized skin care, precise skin care", leading the domestic market to customization It has taken a big step forward in optimizing and precise skin care. In 2017, as soon as the concept of “people-oriented, tailor-made†was launched, Luxmai immediately launched a new skin care method revolution of “skin selection, skin care management, and precise skin care†in China, which attracted great attention from the industry and made China's skin care industry It has made unprecedented progress in both breadth and depth, and it can be said to be at the forefront of the domestic skin care market.
To be selected as the "Chinese Brand Museum", the innovative development of Luxmai is not only a step ahead of the domestic market industry in terms of concept. In 2019, Luxmai innovated again, advanced to "efficacy", and innovatively developed a new series of peptide functional core products to help Chinese women solve the six major skin problems of spots, wrinkles, eye bags, dullness, sagging, and sensitivity in different periods. Really give play to the strength of China's independent innovation brand, and continue to meet the growing needs of Chinese women for a better life of skin care.
In addition, Luxmai’s “skin-quantity customization, precise skin care†is different from traditional skin care methods. It has innovated a new skin care model of “skin-quantity selection, skin-specific management, and precise skin careâ€, and “people-oriented†starts from the original state of the skin and “customizes skin†, Based on the study of skin epiphysiology and skin physiology, combined with a variety of factors such as population, environment, skin physiology, and scientific analysis of the natural state database, 365 days × 24 hours standardized "housekeeper" to accompany consumers to manage skin health, always pay attention Consumers' skin changes, and timely and accurate formulation of skin care plans have helped millions of Chinese women to take scientific skin care and establish a new concept of rational skin care. The power of China's independent innovation brand is not self-evident.
Bidirectional drive for scientific research and raw materials
Efficient and safe escort for "customized precise skin care"
As the pioneer and practitioner in the field of "skin tailoring, precision skin care", an independent innovation brand of Chinese cosmetics, Luxmai takes quality as the core of its corporate development and has extremely stringent requirements for raw material safety and scientific research capabilities.
With a professional R&D team and technological innovation to continuously meet the escalating skin care needs of Chinese women, Luxmai continues to bring skin care surprises to Chinese female consumers. It is reported that from the gathering of industry raw material experts to form a research and development team, to the establishment of a "polypeptide technology development and application cooperation center" with South China University of Technology, incorporating the latest skin beauty technology, to the full range of products that have won the China Daily Chemical Institute, PONY testing and other authoritative institutions Testing and accreditation, to the establishment of the "Cosmetic Efficacy Evaluation and Safety Control Research Center" with Fujian Normal University to achieve an effective closed loop of the quality system, and then to the establishment of the "Skin Nature Research Base" and "Skin Essentials Research Base" with the China Cosmetics Research Center of Beijing Technology and Business University State Collection Center", always uphold the original intention, adhere to the concept of "customized skin, precise skin care", adhere to the "two-way blessing" of technology and raw material quality, build international quality with "Made in China", and let the world witness the power of Chinese brands.
In July 2020, the first offline experience store in the country, the Luxmai Skin Customized Skin Management Center, was officially opened for trial operation, introducing cutting-edge testing instruments such as VISIA from the United States, CK from Germany, and Antera 3D skin imaging test system from Ireland. Skin customization, precise skin care" services will be fully upgraded to more precise "skin customization" services of "precision equipment + professionals", once again opening up a new track in the industry, achieving excellence and leadership of Chinese skin care brands, and creating China The brand's role model is committed to fighting for the right to speak of the consumption boom of "customized skin care, precise skin care" for China's independent innovative brands, and taking the road of "precise skin care" with Chinese characteristics.
Millions of Chinese women witness skin beauty
Fearless responsibility to win market respect and feedback
As a "Chinese Brand Museum"-a new force in the Chinese brand cosmetics industry, Shemai won the honor of "China's "Quality, Honesty and Good Brand" Demonstration Enterprise" at the 16th China Integrity Entrepreneurs Conference. Chairman Mr. Zhang Liping It is also awarded the title of "Top Ten Honest Entrepreneurs in China's Cosmetics Industry"; in 2020, Shemai was once again rated as an honest enterprise and won the honorary title of "China 3.15 Honest Brand" by virtue of its accumulated brand honest services in the field of precision skin care. The recognition of the industry and the follow-up and trust of millions of Chinese female consumers are one of the reasons why Shemai became the "People's Choice" brand and was able to enter the "Chinese Brand Museum".
While enjoying the honor, Shemai demonstrates the social responsibility of national enterprises with practical actions, and actively fulfills the responsibilities and missions of national enterprises. In the early stages of the epidemic, Shemai repeatedly donated materials to support the fight against the epidemic. I used multiple channels to raise materials to donate to the hospital, and realized that within 62 hours, the first-line medical staff who had done something to fight the epidemic in Wuhan sent urgently needed skin care products. Participated in the "Homage to the Most Beautiful White Angels·Chinese Cosmetics "Love One" Charity Action". The donated luxury pulse soothing base oil passed the rigorous review of more than 20 experts from the action committee, and was successfully selected as the first batch of "Love One" donated skin care Products, continue to pass on the social responsibility and love that its brand has always upheld to the front line. Bent into the game, this is the spirit of the Chinese national brand, but also the spirit of the national brand.
Coming firmly step by step, Luxmai is getting closer and closer to the goal of "focusing on solving the blind skin care and repeated skin problems of the Chinese people; creating an "open kitchen in the cosmetics industry" and implementing precise skin care". The "Made in China" brand has been recognized and respected by the world. Shemai is using global wisdom to create a "Chinese brand" in the skin care industry.
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