More than thirty degrees Celsius hot weather may be more than a month, but when you go shopping, you will find the mall has been full of thick autumn, several summer break code. How to change this dislocation? Retailers are planning the so-called "wear now" strategy, strive to better customers are wearing and shopping malls linked. (Source: Kawagoe 2013 autumn new) Autumn immediately to the third dial these days, the outdoor is still more than thirty degrees Celsius, but the mall is already the world of autumn. At present, Zhengzhou City, the major department store autumn has 80% OTC, a lot of mall officials said that by the end of summer will be fully out of summer. It is understood that the general new autumn early July has been on the first set aside, and now the third on delivery. To the late autumn time in October, the counter generally have winter loaded. However, such an advanced strategy of fashion apparently also make a lot of customers do not meet. "Summer wear at least a month, but now the eye-catching all the counters are autumn." This year each brand attaches great importance to the introduction of basic models, women more emphasis on hard and independent feeling, cocoon-shaped profile, neutral trend into the wind. Designer analysis, the economic downturn makes people more willing to spend money on practical clothing. (Photo credit: Kawagoe, 2013 Fall New) Some brands place a greater premium on dislocations in the "go-to-wear" new listing and consumer demand has led some retailers to become aware of the need to relate sales to the seasons. Different from previous years, some shopping malls this year have adopted the strategy of "wear now." "We will delay the summer's withdrawal time, according to the weather conditions to slow the new speed on the autumn." Go to the mall and found that there are some brands still insist on summer-led, introduced by some sales staff, which is a trend in the retail industry. "For example, every year before the start of school, will be a good sales opportunity, but this time if the counter is full of thick jackets and sweaters, and outdoor or more than 30 degrees Celsius will make a lot of parents and students to wait "In fact, according to the weather conditions of seasonal clothing sales may be more in line with the current economic situation. Shopping guide introduced a counter, "now wear" may also be a trend, at least during this period we found that a large number of customers still have summer needs. If the consumer's spending budget in his hand decreases, he may be more inclined to buy on demand.
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