Lead: Most domestic apparel brands are based on imitation, and did not do the original design, it will lead to small and medium-sized clothing brand bankruptcy. Many domestic enterprises flaunt their own brand management, but in fact "independent" is a registered trademark, or in the appropriate market or oem / odm factory to find some models, channel and terminal construction, the distribution of goods out on everything. In fact, the first condition to create their own brands is independent, original design and development. Design is the soul of clothing. According to relevant information, the cost of foreign brand apparel and consumer psychology and physiology research accounts for about 25% of the total apparel cost, and 80% of the apparel brand prices of advanced countries are added value and 20% is the cost. The design elements of the brand clothing is the most valuable part of a garment from which brand added value can be reflected. Objectively speaking, the design department of a local apparel brand is generally regarded by the enterprises on the surface, but many enterprises are still very keen on buying apparel from the market. I think it is time for apparel brands to essentially value apparel design (including design and development expenses). If the design is the soul of clothing, then the fashion designer is naturally the creator of this soul. For fashion designers, in addition to being familiar with basic skills, fashion research, fashion colors, facial accessories, and apparel culture, more attention should be paid to consumers, markets and competitive brands. 1. Designers have to participate in brand positioning, product positioning, consumer base positioning, positioning the age of the work. About brand positioning is not only high-level business, not only the marketing department. If, as the soul of branded apparel, the design department as the main organizer and executor of brand positioning, product positioning, marketing and consumer segmentation has no deep understanding and understanding of brand positioning, product style positioning, consumer group positioning and age positioning , It is certainly not conducive to creating the brand of clothing products. 2. Do not think the market is the marketing department, do not understand the target market and demand and characteristics of designers, how to grasp the combination of fashion and the market, how to develop and design to meet and guide the target market, consumer brand products. The design behind closed doors is definitely not enough to meet the needs of consumers. Designers, more to get close to the market and consumers, because the market and consumers are not only the brand's food and clothing parents, but also to give you a variety of market information and design inspiration. 3 concerned about sales. Terminal sales is the only standard that reviews products developed by our design team to meet the needs of consumers and cares about terminal sales in all regions and timely capture sales signals and consumer demand signals to continuously improve the quality of product development in our design team. Original design is a unique corporate culture logo, allowing consumers to deepen the impression can also be greatly loved by consumers.
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