We all know that the terminal is a way and carrier of marketing promotion, and TV advertising is also the way and carrier of marketing promotion.
So what is a carrier?
The so-called carrier is how we convey a message.
Of course, marketing is not for individuals. It is about communicating information to a group of people. For example, in the "9.11 incident", everyone saw information through television, internet, newspapers and other media at night. The next day, the matter of going to work became the focus of everyone's discussion.
Therefore, when we are marketing for a group, we should first identify a group, then analyze which carriers can reach the group, and then use these carriers to pass the information out.
The transmission of information in marketing promotion needs to be selected according to the category of the information itself. For example, marketing is like having a river between us and consumers, and we have to go to the other side to convey information to consumers, including different ways of passing ships, boats and ferries. At this time we will According to the information, choose which information is suitable for which ship.
In marketing promotion, some information is suitable for TV advertising, some information is suitable for newspaper advertising, and some information is suitable for online advertising, which requires us to analyze and study carefully.
The role played by each media is different, which is mainly determined by the characteristics of various media. For example, TV, because of the dynamic performance of sound, color and shape, can show the brand, product appearance, etc., through the emotional and rational complaints and performance, play an intuitive role in promoting the brand and introducing the product, but because of the short time, it is not easy to remember. Therefore, in terms of perceptual or brand-based advertising, companies often use it to promote their brands when they are on the market. After brand promotion, they use it to promote products. In order to persuade purchases, they must use a plot to touch consumers. Go buy and so on.
Other media, such as newspapers, street signs, radio, POP, etc., have different roles.
In the marketing promotion of enterprises, the time strategy for them to be combined is different.
We can imagine what would happen if a product was promoted on the market with a street sign.
Therefore, we must be targeted when it comes to promotion.
For example, if the problem solved by TV advertising is both cognitive and understanding, then we must make the cognition and understanding come into the idea; if the TV ad solves the image problem, then we must create the image. If TV advertising solves the taste, then we must also taste the creativity.
However, many companies now do not know what problems should be solved at a certain stage when marketing and promotion, all of which are highly cognitive, and the things that should be matched on the terminal are not matched. In this case, when consumers want to fully understand us through several carriers, we are all giving the same thing, then it seems that our promotion method is relatively monotonous and does not achieve good promotion purposes.
In fact, the correct approach should be that we first arrange all the things that consumers agree with, and then analyze which things are suitable for TV media, which are suitable for terminal media, and which are suitable for print media, and then do a detailed promotion plan, first promote What, what to promote later, let consumers see what they see first, and then see what.
This is the way of promotion and skill.
All media are carriers of information transmission, because their size and form are different, and the content that needs to be conveyed and carried is different. Therefore, when we are doing promotion, we first analyze the advantages and disadvantages of various carriers, clarify which media is suitable for conveying information, and then connect according to the purpose that we want to achieve now, and follow the time and logical order to promote it step by step. So that you will not make unforgivable mistakes.
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