"Double-spring" is an artistic expression that everyone likes to see. Two people set their postures and play one sing. One after the other, it is a match. "Singing double spring" refers specifically to a professional form or art form. In life, we also often refer to all kinds of people who can speak and perform as "singing double springs".
To do a good job in marketing, you must sing a double-spring, because there are several similarities between marketing and singing double-spring. That is: choice, cooperation and control. Let's talk about it one by one.
select
"Ten minutes on the stage, ten years of work under the stage" is the importance of hard work and hard work for one's success, but will diligence be successful? People often forget to think at a higher level, that is, the question of matching and choice. Does he combine his own characteristics and advantages to choose the profession that really suits him? This is the key to success.
If diligence is oil, then the choice is gasoline; if diligence is an excipient, then the choice is the main material; if diligence is tactics, then choice is strategy; if diligence is surgery, then choice is the way. Therefore, only the choice can break through the sky because I chose a higher sky.
"Singing double-spring" needs more choices. First of all, it is necessary to sing the double-springs to choose oneself. Secondly, it is necessary to make a good choice of partners, and in the end, what kind of two people can cooperate to reach the peak. Doing marketing also requires a choice: the choice of the product, the choice of the market, the choice of the partner, the choice of the employee, the choice of the channel, and the choice of the media.
Cooperate
If the double-sound sings well, it depends on whether it is good or not. "Like a person" This is a higher evaluation of the chorus. Is marketing not a match? The execution power we emphasize now is the cooperation between the subordinates and the superiors; the teamwork and teamwork we advocate now is the cooperation between the levels.
When it comes to sales, direct sales people are well-deserved, they have passion, toughness, and more methods. The ABC sales method in direct sales can be described as invincible, and the success rate is extremely high. The method is that two or three people play different roles and persuade the sales object from different angles. The essence is to cooperate.
Coordination should emphasize harmony and unity. If it is not harmonious or unharmonious, it will make people feel glaring, and the effect will not be ideal. Here is a talk about the cooperation between the company and the media.
Businesses use the media to communicate information to the public to achieve their goals, either in advertising or in news. Enterprises publish advertisements through the media, so enterprises are the customers of the media; the media exposes and exposes news events of the company. If it is positive news, it should help the company to make free publicity. If it is negative news, the media Play a role as a third-party regulator.
The Chinese speak a degree and speak a measure. In fact, it is also a question of cooperation. I feel that the cooperation between Chinese companies and the media has always been problematic. This issue is reflected in the grasp of the degree. When the enterprise is okay, the media is striving to help the company to publish false information and help the abuse. Once the enterprise has something, the media will stand up from the previous one, and it will be countered by a blow, a big exposure, or even a vain, and the Sanlu milk powder and Wang Shi incidents can all look at this clue.
Coordination needs to be active, cooperation needs to be self-made, cooperation needs selflessness, coordination needs to be concerned, from the perspective of business management, similar to corporate culture, is a soft binding force, is a code of conduct that can only be said to be unspeakable.
control
"Singing the double spring" has such a scene, and it is a scene of climax, that is, the people in the background play the people at the front desk through the control of the language.
Of course, as a performance, this is arranged in advance. Even so, control is also an indispensable link, and control must also pay attention to methods and scales.
From the perspective of marketing, control is management. Enterprises need to control every employee. Every production process needs to be controlled. Every product quality needs to be controlled. Every channel needs to be controlled. Every consumer needs to be controlled. Every one needs to be controlled. It is important that consumers communicate with the media, the media.
Many companies have done a bad job in controlling the media, but they are led by their noses. They don’t know what the consumers really need. They don’t know what they really need. I don’t know what they can get through the media. The result is that the media selection is wrong; the advertising price is too high; the advertising appeal is not clear; the advertisement cannot be double-edged and the resource utilization is enlarged. Here is a positive example to illustrate, COOKAKA is an advertisement for "Girlfriend". This is a successful case of multiple sculptures, public relations and advertising.
COOKAKA cool jewelry advertising as usual, and other ads are different in the lower right of a small line of words: "non-financial and versatile, gaze to stop", this advertisement is suspected of discriminating against women, once launched, caused Consumers, media, and industry experts have been arguing and have gained extensive and free communication opportunities. Later, COOKAKA rushed to clarify the matter and said the cause and effect of the "Girlfriend" suspect. Later, it was only a misunderstanding. It was named after the name and profit, earning a lot of money.
This operation was very successful, but the more successful is the grasp and control of the media. As a well-known magazine in the country, "Girlfriend" can publish such dissident advertisements, whether it is a momentary negligence or a cool and cozy means, it shows Its grasp and control of the media has reached a state of perfection. As a result, advertising fees have been greatly utilized, and all the reports have put COOKAKA cool and "girlfriend" together, effectively enhancing COOKAKA's cool brand image.
It can be seen that learning "selection, coordination and control" can be a good marketing.
Our company mainly selling pants, sports shorts, sweater trousers, beach shorts, Cotton Shorts, etc., of which beach pants is a more relaxed and thin tether shorts, suitable for playing in the sand while playing, as well as summer Wearing. Divided into cotton sliver beach pants, striped pattern beach pants, flower-shaped beach pants three; for sports pants material has special requirements, our sweat pants require easy perspiration, comfort, without involvement, is very suitable for intense Sports; sweater trousers are made of cotton or polyester fabric pants. Some models which will be added brushed to fall and winter seasons to wear. Sweater trousers are the kind of under the fluffy texture of the pants. Sweater trousers can be made into sweatpants styles, but also can be made into other styles of trousers.
Long Pants,Fashion Ladies Pants,Work Pants,Cotton Shorts
Donguan Shengrong Industry Co,.tld , http://www.myheattransfer.com