[China Glass Network] Let's first understand what the concept of online marketing is:
Broadly speaking, in general terms, online marketing is a marketing campaign based on the Internet as the main means (including Intranet intranet, EDI industry system private network and Internet international Internet).
In a narrow sense, narrowly defined online marketing refers to a series of business activities performed by an organization or individual based on an open and convenient Internet, on [1] products and services, so as to meet the needs of the organization or individual.
So what is the concept of network promotion:
Broadly speaking, enterprises have been involved in network promotion activities since they started applying for domain names, renting space, and establishing websites. Generally, the network promotion we refer to refers to publicity and promotion activities through Internet means.
In a narrow sense, the carrier of network promotion is the Internet. The promotion of leaving the Internet cannot be regarded as network promotion. And the use of the Internet must be promoted, not something else.
Network promotion and network marketing are different concepts. Network marketing focuses on the marketing level, and pays more attention to whether the actual economic benefits are generated after network marketing. The promotion of network promotion is more focused on the website traffic, world rankings, visits, registrations, etc., which are brought to the enterprise after promotion, with the aim of expanding the popularity and influence of the promoted objects. It can be said that network marketing must include the step of network promotion, and network promotion is the core work of network marketing.
In order for us to better distinguish between the meaning of online marketing and online promotion, let us give an example of the main points:
Some time ago, a friend came to the company to apply for a job. The position is: "Network promotion staff". During the chat process, we asked what you think the network promotion should look like. The man said: "Not just hair." It’s so funny to post and add a link! It’s so funny. This is purely confusing by the superficial phenomenon, which is more dangerous! Just entering the line will be practical, starting from zero, if you do not even get in the direction of the earlier, it will be even harder. Network promotion is a systematic work that is constantly learning and practicing. It is not as easy as many friends think.
Even some customers are still unclear about the difference between website construction and online marketing, thinking that website design + website development is equal to website construction, and for the analysis of website target audience, website competitor analysis, website positioning, website marketing planning, website effect evaluation These things that are more valuable than web design or website development are not recognized. There is no evaluation standard for what kind of website is a good website (many customers think that a beautifully designed website is a good website), and the important value of online marketing is ignored! This neglect brings about the customer's website becoming a display, the cost of input becomes useless, and the value of online marketing has not been played out. In the past year, the market for network promotion has gradually been standardized, but the true meaning of "network marketing" has not yet gained a proper name. For many customers, even Internet companies, the concept of network marketing still stays on the network promotion.
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