Hong Guangliang's Emerald Road

"The chaotic world is full of gold, and the golden age of the country is hidden." For centuries jadeite jade has been the treasure of the Eastern world. Its hard texture, low-key moist character and the Chinese nation's resolute character and humble and kind character are extremely consistent. To a certain extent, jade is a unique beauty of the East.

Hong Guangliang, vice chairman of Yunnan Overseas Chinese Chamber of Commerce and chairman of Hongshun Group, is engaged in such an industry that discovers the beauty and appreciates the beauty so as to spread the beauty.

In the late 1980s, the young Hong Guangliang came to Yunnan Ruili to carry out the border trade between China and Myanmar with a strong energy. He founded Hongshun Company (formerly known as Hongshun Group). After years of development, Hongshun Group It has developed into a comprehensive group company that integrates import and export trade, jewelry, and gardening. It has established subsidiaries and branches in Myanmar, Vietnam, Yunnan, China, and Fujian, and has long been engaged in business and trade between China, Myanmar and Laos, and Hong Guangliang. He also understands the situation and characteristics of various countries and cultivates temperament that can adapt to changes and adapt to local conditions.

Hong Guangliang was not good at words, but when he talked about jewellery, especially Burmese jade, he was full of enthusiasm: “Jade is also known as Burmese jade. Currently, over 99% of the world’s commercial-grade jadeite jade is from Myanmar and is a very popular resource. Therefore, we established the Hongyun Jade Site Resource Collection Center and Processing Plant in Myanmar to collect and process jade wool and distribute it to China Hongshun Jewellery Company for professional design, fine craft carving and sales.”

In recent years, Hong Guangliang has devoted his energy to the jewelry industry. Its Hongshun Jewellery Co., Ltd. also opened branches in Kunming, Yunnan, Ruili, Tengchong, Xiamen, Fujian, and Pingzhou, Guangdong. In November 2011, Hong Guangliang came to Beijing to inspect, selected the address of the Beijing branch, and participated in the 2011 China International jointly organized by the China Jewelry and Jade and Jewelry Industry Association and the Ministry of Land and Resources Jewelery and Jewelry Management Center at the China International Exhibition Center. Jewelry Show. At present, there are several chain stores in other cities across the country are being investigated. "The first is the national chain, and then consider further entering the international market." Hong Guangliang full of confidence.

Exploring the Jade Market is not only a reflection of Hong Guangliang's vision but also his unique feelings towards the Chinese jade culture. “China is one of the four ancient civilizations in the world. It has a history of 7,000 years of civilization. One of the main characteristics of the origin of Chinese civilization is the jade ware. Jade culture is one of the cornerstones of Chinese culture, which is different from other countries in the world. An important symbol of the origin of civilization.In the Chinese culture, jade is an important gene of culture.So, we not only sell jade jewelry pieces, but also disseminate jade culture and promote jade culture. Thousands of years of jade culture in China have been inherited." Hong Guangliang's love of jade culture is full of words.

"Although people who understand jade will find good things in the jade trading market, and for people who are not very proficient in jade, they will be able to spend some money, and I will change this situation for those who do not know. Jade but people who love jade provide good things.Like diamonds, the naked eye is fundamentally difficult to distinguish between good and bad, but with the integrity and mature quality grading system, consumers can rest assured that consumption.In this regard, jade should be closer to the diamond...... "Hong Guangliang said.

At the end of the interview, an old employee of the Hongshun Group handed out a welfare handbook to the reporter and said: “I have been working here for nearly 10 years. Hongshun has done a good job for the employee’s welfare, so there is another I did not decide to leave the opportunity. In some places, the salary may be higher. However, there is not much welfare actually implemented in the hands of employees. Hong Shun considers the employees to be considerate..." Turn over the neat and refined manual of employee benefits. You will Seeing meticulous considerations deep into all aspects of employees' lives, purchase of homes, training and training, traditional festivals, marriage and funerals, parents and children, etc. may not be the most amount, but it is absolutely the most complete. Leaving Hongshun, jade and jewels flickering flourishes and fades gradually, but in the memory is Hong Guangliang which is usually not good speech, is unknown, as a side of a responsible social entrepreneur.

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