Functional sweaters become a new trend in the future

In the domestic market, due to the development of the sweater manufacturing process and the improvement of the national spending power, the sweaters have become more fashionable and pro-civilized. Therefore, the proportion of sweaters in clothes will inevitably increase, the market will inevitably grow bigger, and competition will become more and more intense.

Innovation is the hard truth sweater designers, like other fashion designers, need to have some basic skills and quality requirements, such as the basics of painting, styling ability, imagination and mastery of the style of color materials, understanding of the structure of clothing, and computers. Use, marketing, and even consumer psychology. Designers have a solid foundation for professional learning and work practice. Compared to relatively high-level design areas, domestic sweater designers and international sweater designers still have some gaps.

First of all, it is still the gap in fashion ideas, understanding and application of fashion needs to be improved. Secondly, it is the designer who does not trace the upstream yarn design of sweaters enough. The focus is on the style and craftsmanship. It does not attach much importance to the innovation and application of yarns. Again, there is not enough knowledge of the theory of clothing design and the history of clothing. And often these are sources that can broaden people's horizons, broaden design ideas, and inspire design inspiration. The lack of knowledge will directly lead to the depletion of innovation.

At present, the chasing phenomenon of enterprise products is relatively serious. Product chase, has become a landscape of the clothing company, the domestic big-name companies chase after the international big-name, the company chasing each other to sell better between the company, which sells what to do, which has been indiscriminate.

For a company, profit is the most important thing. Branding requires a certain period of exploration. There is no fixed number of wins and losses. Many companies are reluctant to take risks. They do not break through the courage to innovate, so the brand's sweater designers must have a certain amount of The ability to innovate, and break through the conventions on the basis of solid theory and practice, dare to break the traditional concept of sweater design, and create works that have both personality and market recognition.

To improve the quality of products based on innovation, a good sweater designer should first of all have a sense of clothing, have a very high sensitivity to the product, and know how to improve the quality of the product, and then there must be Clear thinking, so that consumers can quickly understand the concept of the designer.

In 2013, the “Pattern” wind appeared in autumn and winter with the appearance of the middle needle pitch and the coarse stitch appearance; the continuous repetition of the pattern created a retro style, taking us through the old style of the sixties and seventies of the 20th century; The Fair Isle pattern is full of patterns or local embellishments, low-key and elegant; V-shaped and herringbone patterns are popular in semi-finished items and sports styles of woven effects...

In 2013, there were so many changes in the fashion trends of the sweaters in the second half of the year, especially in the patterns.

For example, familiar squares and Scottish plaids are the main motifs of modern classic knitwear. The story continues the classic and there is no lack of innovation. The dog-toothed and houndstooth pattern of different sizes are arranged in a novel way. It is a new interpretation of the traditional theme; the intarsia of the animal motif pattern is combined with the bold two-color design to deduce the mashup and wildness. The beautiful, fashionable decorative pattern is another strong trend. The combination of Eastern European craftsmanship and French Baroque interior decoration style elements strikes a different kind of beauty; the classic stripe transforms into a bold blanket-like, unstructured knit jacket with Wrapped or waist styles appear, atmosphere and elegant. Disregarding the profile and the yarn itself, in terms of pattern, it is enough to make the sweaters in the second half of 2013 full of looks.

In 2014, the three-dimensional texture is the masterpiece. For 2014, sweaters are most noticeable as three-dimensional textures. First of all, the texture of the yarn itself is an important point of concern. The various tactile folds, tweeds, knot yarns, and soft-smooth mohair, glossy faux fur, and thick plush yarns that are extremely tactile are used to create a detailed texture. Is the best choice.

In addition, fabrics and flower-patterned textures are also a major trend. Traditional vintage knits, decadent punk-style mesh knits, unique modernist rope patterns, distinctive knit fabrics or woven structures transform the plain knitwear. The coarse texture of the enlarged honeycomb pattern adds fun to the sweater. The fluffy mohair is used on the cable structure to provide an extremely comfortable tactile experience.

In addition, the core products are fashion sweaters and functional fashion sweaters that change the single function of traditional sweaters and change the original features of functional clothing. For example, a radiation sweater in a patent application for a Chinese fashion sweater research and development base.

The sweater body described in the radiation protection sweater is composed of a single-side knitted structure formed by knitting wool yarns and conductive yarns and knitting and forming the same coil in series, and a rib is arranged on the collar, the cuffs and the hem of the shirt body, and the same The front side of the coil is always formed by wool yarn. The reverse side of the same coil is always formed by conductive yarn, and the front side coil always covers the opposite side coil so that the back side coil does not always expose the outside of the front side coil.

Since the above technical solution is an integral structure, the sweater not only maintains the original functions and functions, but also has the effect of silver fibers, and the silver fiber is a natural material that naturally supplies beneficial human body, and can not only effectively block the human body. Harmful electromagnetic radiation and harmful gases, can also avoid the odor caused by bacterial adhesion, and wear it warm in winter and cool in summer, which can meet the needs of men, women and children wearing electromagnetic radiation elimination. Its structure is novel, practical, with better taking and warmth.

Driven by this trend, sweater designer brands should make greater efforts in product differentiation, technology, and fashion to build professional brands.