From utility to fashion from extensive to professional

The functionality of accessories products has undergone some changes under new market conditions. With the popularity of technology, most of the traditional and practical functions and quality of accessories are similar, so consumers have begun to emphasize its stylish decorative features. This is a new market trend for the accessories industry.

At the same time, after more than 20 years of development, China's garment accessories industry has a fairly regular touch, higher and higher levels of professionalism, and also cultivated a number of outstanding brands. According to relevant information, there are several thousand enterprises related to garment accessories in China, and there are millions of related employees. The products are abundant, and a complete production system that can basically satisfy domestic demands and have certain international competitiveness has become One of the important production bases for garment accessories in the world.

From practicality to fashion Nowadays, accessories are changing from "practical functions" to "fashionable decorative functions." The design of accessories has been integrated into the overall design of clothing, and has become a key element of fashion and popularity. The accessories of “winning the main guests” have become the key chips for the apparel brands to win in the increasingly fierce market competition.

Personality, characteristics, and fashion are the most desirable features of apparel design. In the design of the entire apparel, they also pay attention to the fashion elements reflected in details such as zipper, lace and buttons. On the basis of the original functions, the accessories give more meaning to decorations. After satisfying the most basic quality requirements and other practical functions, companies are more concerned about the fashion of accessories, including whether the style is unique, whether the design is novel, and whether it meets the annual popular colors. Among them, zippers and buttons are the most typical.

The decorative and artistic zipper even exceeds its practicality and becomes a new direction for the development of zipper products in the clothing and apparel industry. The new products on the market today are colored zippers, diamond zippers, flash zippers, etc. The zipper styles and specifications are also diversified and rich in variety.

The buttons in the early days only played the role of connection in the clothing. Nowadays, 30% of the buttons are connected and 70% of the buttons are responsible for the decoration. For example, in the design of cuffs, chests, collars, pockets, waists, and trouser pockets, etc., designers often use buttons of different designs and colors to create the finishing touch. A mediocre garment often appears to be distinctive because of the clever embellishment of several buttons.

Even those accessories that originally had the most practical use, today also began to assume some decorative role. For example, Armani, Zegna's suit products, fashion decoration has become a very prominent feature of them. Among them, one of the most prominent means of expression is the use of colorful linings at the collars and plackets, for example, the combination of orange and grey dull fabrics that are relatively dull in color, and thus a striking decoration and embellishment effect.

In fact, in the category of accessories, metal fasteners, string tapes, laces, etc., appear to be important decorative functions, adding a lot of elements that were not available to the apparel design. Moreover, from the current development trend, the decorative effect of accessories on clothing will continue to be emphasized and expressed in the future. And the environmental protection function, health care function, flame-retardant function, the flash function of crystal materials, and how to rationally use ergonomics, etc., will be the trends and trends in the future development of garment accessories. With the continuous development of the entire industry, accessories will also assume more and more responsibilities of health, safety, and environmental protection in addition to the practical and decorative functions.

From extensive to professional and complete industrial chain and highly specialized and detailed division of labor, it will bring unparalleled low-cost advantages to Shishi accessories industry. As a representative of Shishi accessories industry, Hualian Garment Accessories Co., Ltd. has made a big market by relying on obscure accessories and small commodities. Today, Hualian produces more than 60 tons of products every day, and is well-known for the domestic high-end accessories market.

Even in the financial crisis, we can still receive a steady stream of domestic and foreign orders.

Under the leadership of Hualian Garment Accessories, a large number of garment accessories companies, including small hardware, plastic parts, computer embroidery, trademarks, and buttons, have been established locally. With the development of the Shishi garment industry, the city’s garment accessories industry has grown strongly, and small businesses have scaled up and upgraded to form an industrial cluster centered on Baojie Town, “China's Garment Accessories Apparel Town”.

Now, Shishi accessories industry has more than 400 production companies, products cover clothing, shoes and hats, bags, household appliances, and automotive, mobile phones, computers and other decorative accessories, basically formed from the supply of raw materials to die-casting, polishing, plating, point Paint, finished products and other processing process complete industrial chain.

Shishi accessories industry is just a microcosm of China's accessories industry. The complete industrial chain and the highly specialized and detailed division of labor have greatly promoted the development and progress of China's auxiliary materials industry, bringing incomparable low-cost advantages.

From the product to the brand fashion interpretation, the clothing accessories become the “head of the house”, and even more said that the accessories are “the soul of clothing”, “the skeleton of clothing” and “the support of clothing”. It can be seen that the clever use of accessories in clothing can not only fully reflect the design wisdom and inspiration of the fashion designer, but also fully reflect the fashion personality of the clothing. Buttons, hot drilling, sequins, lace, metal fasteners and other accessories, the status of clothing design is increasingly emphasized.

However, the development of history proves that any industry that needs to really get great development needs the drive of a number of brand enterprises. Brand building is not only the need of market competition, but also the demand for greater development of the industry and enterprises themselves. In China, compared with the development of clothing industry, most of the accessories industry still only plays the role of “edge industries.” Affected by such fringe thinking, the development of auxiliary materials industry is limited to a certain extent. The most important manifestation is that The brand's overall "silence".

In foreign countries, many companies in the auxiliary materials industry have made great breakthroughs in brand building. Taking the example of the European auxiliary materials companies represented by Italy as an example, although the scale is not large, the accessories products are rich in variety and design sense. The details are in place, and the deep understanding of the accessories products is not available to the domestic accessories companies as a whole. Moreover, many accessories companies in Italy, such as buttons, hot drilling, and lace, are actively collaborating with downstream product manufacturers to carry out product design innovations. This is in stark contrast to many domestic companies fighting alone.

In fact, the "28 principles" also apply to the accessories industry, positioning high-end clothing accessories to obtain high profits, while the positioning of low-end clothing accessories can only survive in the cracks. In recent years, domestic auxiliary materials companies have greatly changed their minds, began to align with advanced development models, strive to produce high-quality, high-design content products, and strive to build their own excellent brand. Among them, as one of the leading enterprises in the auxiliary material industry, Weixing Accessories Company already has its own design and development team, and always maintains a spirit of excellence to pursue high quality, high taste and service to customers.

In the future, the development of garment accessories in China should learn advanced experience from abroad, and at the same time bring into play its own characteristics and create an outstanding national brand.