November 19th, a four-day 19th China (Humen) International Fashion Fair officially came to an end. The current Humen Fair, fast fashion brand EMINU "according to Mino" once again shine this Humen Fair. Compared with the previous fair, EMINU pavilion with "simple fashion" as the design theme, adhere to the "cheap people first" concept of fashion, advocating fashion close to life and everyone "dress up" fashion, and actively to the apparel industry and Consumers show EMINU brand strength and spread fast fashion culture. EMINU as a fast fashion brand with the same age trade fairs Humen since last year and Humen Fair a total of 18-year-old adult ceremony, EMINU rely on their own brand, and constantly blaze new trails in product style, business model, image updates and promotion are Has achieved transformation and upgrading. In the meantime, EMINU actively sought for changes and breakthroughs. According to the market demand, EMINU will focus on creating "a thousand counties, 10,000 towns and promoting brands" strategy and a "flexible management model" in the future so that EMINU can make new changes and optimize and upgrade in the future. Flexible business model With the continuous integration of resources in the apparel market, showing the development of diversified models today, the apparel market gradually enriched, a large number of series, product refinement and diversification of features, but with respect to the level of consumers in the local market And less demand for the brand. In recent years, EMINU has been facing a severe market passive situation, actively changing its mode to a market strategy suitable for its brand development, and vigorously adjusted market positioning, business model, store image, product style and consumer target population. At present, EMINU develops products for different regional markets. According to different market demands, EMINU can set up such flexible and diversified business modes as EMINU integrated shop, EMINU single men's shop and EMINU single female shop. Low prices People-friendly, stylish, simple, atmospheric, avant-garde; focus on rich and varied, varied body and overall shape, highlighting different from other brands of unique visual style. More convey the easy-to-follow, eclectic fashion collocation attitude. Diversified business models, more targeted market model more easily by the franchisee and the market welcomed and sought after.
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