The 12th China Apparel Award Presentation Ceremony, sponsored by the China National Garment Association, has recently blossomed into a theme festival in Beijing titled "This Moment". After several rounds of selection, voting on the Internet and so on, it lasted for three more than a month, Choulan 's style brands - Keleiduomu stand out from the thousands of competing brands, was awarded this year's most creative Award, the highest most beautiful "this moment" 2015 Chinese clothing pinnacle award in India.
Ke Laimuomu successful breakthrough with the best creative style, and ultimately won the most creative award of the year, a new trend of the industry-style women's brand. It is a recognition of Scholanger's achievements in winning a broader market with multi-brand mode of operation and an acknowledgment of the concept of free and comfortable life advocated by Makelem. It is also a recognition of this creative and dynamic Best of fashion group awards.
Segment the product market and enhance the company's internal forces
After 15 years of development, Shulan now has a large number of women's brands, but also set foot in this field of men's clothing this year, for this time and again the major moves, the industry was both surprised and amazed, Chairman Wu Jianmin summed up a sentence: Once and for all is the result.
"A good brand is a cultural accumulation that can stand the test of time and should be adjusted according to local conditions and according to the local conditions and made strategic adjustments in a timely manner to persevere in the analysis of specific values ​​and consumption levels in a particular historical period." Wu Jian
People said that Shurang is closely following the consumer demand in the apparel industry, the consumer upgrade and consumer diversification trend, brand innovation to grasp the outcome of the opportunity.
Early in the company's founding, Shurangone has introduced the elegant beauty of the rattan and Lesser loading GOGIRL, as the classic of similar products swept the fashion scene, the two brands like Shu Lang avatar, and Shu Lang parallel force, to create a parallel , Has its own core values ​​and unique product world.
In 2011, under the unrelenting pursuit of a new realm and experimental spirit, Shulan also founded four brands at the same time: masterpieces, drunk, Kelei Duomu and GOGIRL KIDS children's clothing.
The introduction of each new brand, is a new challenge to Scholarain, but also a gorgeous bloom: the pursuit of superb craftsmanship, attention to detail, high-quality insisted that the new brand shows the fashion industry is The refreshing charm.
In the success of the successful introduction of Scholastic Keleuomu, drunken and other stylized brand, coupled with the previously well-established Shu Lang, the United States vine, GOGIRL clothing and other different positioning brand , formed a multi-brand development pattern. Multi-brand strategy can give consumers a new perspective, to re-examine and improve their own way of life, promote brand innovation in the process of upgrading, and recognized by the market and consumers.
Differentiated brand positioning, to win market recognition
China's consumption era has entered a period of diversification and individuation. Only through constant innovation and continuous improvement can we achieve a higher level of development. With this understanding, Chairman Wu Jianmin began brand positioning in accordance with the different styles, different age positioning for differentiated marketing, so as to form a differentiated advantage, to meet different consumer style positioning and consumer demand.
Compared to other brands, Ke Laimom origin from Provence, France, is the Mediterranean peace, comfort and quiet life of a true interpretation of creating a tranquil natural, quiet leisurely clothing experience, will bring people into a desirable Of the pastoral life, so that urban women living in fast-paced to find a spiritual dwelling.
Kelei Duomu positioning for the idyllic "slow enjoy life home," the main consumer groups are 30-year-old-high-grade 40-year-old woman, with simple, natural, casual style, with art and creativity, with With the world, life, thinking about life, into the art and design, so that people can experience the romantic fashion pastoral lifestyle.
This fast-changing era calls for a serenity of strength, allowing fast-paced people to slowly settle down, paying more attention to inner voices and wearing experiences. Kelei Duom hear people's voices nowadays, advocated "Slow Life" way to let them bid farewell to the hustle and bustle of the city began to listen more deeply to their own inner voice, its unique inclusive interpretation of the broad clothing art, with band Natural fabrics with natural temperatures create a loose stature without a sense of bondage, bringing relief, relaxation, casual wear and life experience.
Based on this concept, Keleiomu store around the nature of a fuss about the pure wood color and natural soft Keleumem clothing harmonious integration, showing the natural, rustic, pure but without losing the romance Keleo Mu pastoral style, bringing casual ease of feeling, to bring customers a good time to enjoy leisure shopping experience.
The introduction of Ke Laimuomu for Scholarain, is a great success. Kelei Muomu for the natural pastoral life brought a new style of definition, but also aroused the respect for the natural and healthy life of consumers sympathy, gained a place in the industry, has become a strong independent identity, a distinctive artistic style , A strong sense of natural scene, pastoral experience-style brand.
She consolidates and strengthens her unique personality and independent creative space. She has entered the market and has become a brand-new woman who can interpret "Slow Life-Habitat," and is highly praised for her artistic accomplishment and enjoyment of life , Its strong innovation creates a group of high-quality and loyal customer groups for the brand, demonstrates outstanding performance in the market, plays a leading role in "role models", and the brand has become China's stylized brand of women's wear in only two years Is a model of rapid growth for the Chinese garment industry tripod Ding, her entire apparel industry has a positive role in promoting development, and this heavy honor is the testimony of their strength, to promote the Ke Laimo Dumex continue to perform every A woman's most beautiful story.
We manufacture wide choice of woman reading glasses: metal, PC, TR90 and acetate. Drop ball tested lens with scratch resistance. Nickel free plating, non-toxic painting and flexible spring hinge are features of our products.
We supply hot paper transfer, customized colors service and novel packages with models.
Women Reading Glasses,Cool Reading Glasses,Stylish Reading Glasses,Cute Reading Glasses
Wenzhou OUCHENG OPTICAL CO., LTD , https://www.ouchengoptical.com