Carnoule Road, Guangzhou Garment Co., Ltd. held an online roadshow this afternoon. Initial public offering no more than 25 million shares, of which under the net issue of this issue of 20% of the total number of shares, that 500 million shares, the number of online issuance of 20 million shares. The issue price is set at 27.80 yuan / share. If this issue is successful, the actual amount raised by the issuer will be 695 million yuan. After six days of preliminary inquiry roadshow, the issue price of Kahoo Di Road was set at 27.8 yuan / share, a total of 25 million shares were issued, including 20 million shares online, accounting for 80% of the total number of this offering. After the issuance is completed, the total share capital of Carnoule Road will reach 100 million shares, after the issue of diluted earnings ratio of 26.23 times. As the first A-share market senior, Carnouil Road Roadshow has been a positive concern of institutional investors. According to the statistics, there are 42 inquired objects for the effective quotation of Kano Di Road and 65 for the stock placing. Compared with the recent quotation number of small and medium-sized board, the organization can pay close attention to the Kanu Di Road to describe it. As early as last November last year, Guangzhou Card Nudi Road Garments Co., Ltd. successfully pass through, which in 2011 is not the ideal apparel IPO among them is not easy. This long-established premium menswear brand specializing in business travel has always been guided by leading fashion culture and design concepts and has become one of the more influential business travel fashion brands in China, and "the retail sales of branded terminals ranks among the top menswear brands in China ". Disclosure in its prospectus, Kanu Di Road to be raised 380 million yuan to raise funds for the marketing network construction projects and information technology transformation projects, with a total investment of 344 million yuan and 0.35 billion. Industry analysis, Kano Di Road has been formed in the country a certain influence, this will be the main funds raised for marketing network construction, thus continuing to consolidate the existing high-end men's brand advantage. Experts estimate that the market for high-end menswear in China is between 60 billion and 80 billion yuan, accounting for about 12% and 5% of the market for men's and apparel. It is estimated that the compound annual growth rate of retail sales in the next 5 to 10 years is still expected to reach 15% to 20%. The emergence of Calu Di Road, to fill the gaps in the domestic senior men's section, making the clothing industry's business model is more abundant. Institutional offer, but also shows that the capital market is optimistic about this high-end national road card Nuodi brand. Analysts believe that the future growth of Callao Road, including two points of profit growth: First, the increase in the number of stores. The company has 318 existing stores and is expected to open another 186 in two years, equivalent to an annual compound growth of 25.7% in terms of channel expansion. Second, as the Company increases its recognition and influence after listing, as well as a series of enhancement stores The implementation of hardware level measures, single shop profitability will be further enhanced. Broad market of high-end men's clothing With the sustained and rapid development of the domestic economy, the disposable income of residents continues to increase and the urban middle class population is rapidly increasing. Disposable income and an increase in the middle class population have driven changes in individual consumer preferences and higher pursuit of the quality of consumer products. The market size of high-end consumer products, including premium apparel, will significantly increase. For apparel industry, consumers are more inclined to choose high quality, high brand awareness, but also represents the fashion trend of the high fashion. It is based on the good prospects of the Chinese market, many international high-end brand retailers have laid the domestic market, international brands are through its strong brand building and promotion capabilities, product design capabilities, channel construction capabilities, marketing capabilities and supply chain Managerial capabilities, catch up with and disseminate changing international trends, penetrate and expand the promising Chinese market, and have opened outlets in the core channels of major domestic cities. According to Euromonitor's research report on "China's top men's market" issued by 15 brand operators, 8 related industry associations and 3 industry observers, the average retail price of shirts in the product line Unit price of 1500 yuan as the standard shirt average retail price tag more than 1,500 yuan men's brand as a senior menswear. The carnou Road is located in the high-end men's clothing market. Industry obvious advantages As we all know, men's apparel is a brand-focused market, especially in the high-end men's clothing market, consumers have well-known brands with high awareness and loyalty. Relevant person in Canu Di Road, said: "If we want more development, we need to invest a lot of manpower and material resources in product quality, R & D design, marketing network and brand culture, etc." Emboldened to continue to increase investment in China's clothing industry policy support and the clothing industry chain itself advantages. In June 2006, promulgated the "Outline for the Eleventh Five-year Development of China's Textile Industry", the "Plan for the Adjustment and Rejuvenation of the Textile Industry and Equipment Manufacturing Industry" promulgated in February 2009 and the "Plan for Accelerating the Promotion of Clothing Guiding Opinions on the Construction of Home-made Self-owned Brands "all clearly stated that it is necessary to cultivate self-owned and well-known brands with international influence and provide strong policy support to self-owned brand apparel enterprises. At the same time, China has become a manufacturing base for global manufacturing centers and world-renowned apparel brands with its abundant raw material supply, high workforce quality and good infrastructure. Among them, a large number of enterprises with high degree of specialization, management level in place and have a high adaptability, for many world-class brand clothing OEM business, China's textile and apparel industry has significant industrial chain advantages. Despite this, Callao Road also has a clear understanding of the environment in which it lives. Relevant person in charge of Manu Di Road, frankly speaking, the competition is now fierce high-level men's brand, "On the one hand, foreign brands to increase domestic market pioneering pace, international brands in product design, brand awareness, professional and sales channel operations are On the other hand, the domestic high-end brands are also constantly improving channel size and brand operation, and the industry's competition is constantly escalating. "" We still have a bottleneck that needs to be overcome as soon as possible, that is, the industry as a whole has less input in the information management system and the market The corresponding information management software is also relatively lacking, companies need to use their own strength to develop or secondary development of information management system suited to their business needs, "the official said," So our IPO will come up with 0.35 billion Yuan for the transformation of information technology systems. " High margin to promote high growth Insiders analysis, can make the success of the carnuodu Road is its rapid gross margin in recent years. Taking all the products, from 2009 to 2011, the comprehensive gross margin of Kanu Di Road reached 57.96%, 62.61% and 62.98% respectively, much higher than the industry average of 50.76%. Another important data - single-store sales are also portraits of rapid growth in the Cayudy Road, in 2011, single-store sales of Carnoudi Road, 1.65 million yuan, also reached 1.2384 million yuan in 2009, according to the prospectus, At that time the industry average income is 903100 yuan. Industry experts point out that this figure should be annual, taking into account that the company has new stores each year and that some stores are not actually operating year-round, so the figure is actually even higher. The insiders said that there is a certain relationship between such high-class men's retail market and the national economy such as the Kanu Di Road. As the domestic economy has maintained rapid growth and will maintain its rapid growth in the foreseeable future, overall, the overall profitability of the domestic menswear market will continue to grow. In addition, the domestic top menswear brand retailers are still in the stage of brand operation growth. Their overall profitability rate is on an upward trend and gradually approaching to the international counterparts' profit margins. In addition, according to Euromonitor's research report, the total retail sales of high-end menswear market in 2009 was estimated to be 58.91 billion yuan, up 26.1% from 2003 to 2009. The domestic market for high-end men's clothing The scale will reach 146,408 million yuan, the annual compound annual growth rate of 2010 ~ 2014 is about 19.6%; the same time, the proportion of senior men's sales to the overall men's clothing market gradually increased from 7.8% in 2003 to 11.4% in 2009, It is estimated that by 2014 it will increase to 13.7%. The insiders believe that it is in this context of rapid growth, as a well-known high-end men's brand, Calu Di Road, with its inherent advantages to achieve greater development. Men's brand
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