Underwear joining which is better? First Belle brand underwear , joined Tel: 400-658-0758 QQ : 2368147489 Belle Ting ( Website http://www.bl-hk.com/) Fashion underwear focused on shaping the perfect curve of women As the saying goes, ten years of business management, a hundred years of business by culture. This tells us that if a company wants to do long-term, to become a century-old brand, then the corporate culture or brand culture is essential. The current business competition is not simply the product and price competition. Now the core of the brand's competition has shifted to the competition of the brand culture. Only through the infiltration of the brand culture, advancing the integration and dissemination, we can achieve long-term prosperity. At present, the underwear brand culture is still the appearance of competition, the essence of competition between enterprises is the brand philosophy of the contest, like "how far thoughts can go far" slogan, therefore, the brand management philosophy is Very important. The most successful way to spread the brand culture is to turn the brand culture into a part of people's lives. If a brand becomes a symbol of a culture or forms a habit in life, its spread, influence and sales force are immeasurable, and the brand will be mixed with the culture it represents, showing that the brand How attractive the culture is. So, how to successfully shape the brand, how to create a sales force of the brand culture, how to manage a good culture? Mainly from the following aspects of sharing. (1 ) Only a profound understanding of culture, to better manage the culture. Brand managers should continue to enrich their own cultural knowledge, in particular, to improve the sentiment for the language and writing, to achieve "closely underwear cultural identity," euphemistically complacent to tell the charm of the brand business, but also to be able to combine today Harmonious culture of the mainstream society and the grateful community of our business. Of course, shaping and managing culture is a long-term process. It is also necessary to give play to creativity and constantly innovate. According to the development trend of culture, turning "cultural power" into "productive force" can promote the sustainable development of the enterprise. ( 2 ) To inject successful cultural elements into the brand. Rather than focusing on brand management solely in terms of advertising and marketing that apply to the product, we should elevate the brand to the upper end and core of the culture by dissecting, analyzing and integrating it with a brand philosophy and injecting successful elements of culture into To the brand, so that it is possible to innovate a better theoretical guidance brand management and practice. At present, taking a look at the brand management practices of many excellent Chinese enterprises, it is not difficult to find that the brand theory of our underwear industry lags far behind that of brand practice. One of the biggest problems in brand theory research lies in the fact that brand researchers generally lack the philosophical foundation, Research on the brand is basically still at the level of popular advertising and superficial marketing. Many people are still not clear about "brand and marketing", and the relationship and essence are not clear at the same time. Many entrepreneurs do not respect the professional talents of brands Sex, let alone pay attention to the cultivation of brand talent, it is not conducive to the building of brand culture. (3 ) The essence of business culture is to find a communication point from culture to serve product sales. We should avoid falling into the trap of "culture." After all, culture is an art. Only aesthetics can hardly justify people's consumption of products. People do not use art as bread. Therefore, only by integrating the elements of culture in the product or brand personality, in other words, using culture as a carrier, mining support points, combining product attributes or service features, and providing consumers with unified points of interest Get up, at the same time find the point of sale for product sales and service, continue to disseminate and interpret the brand culture, so as to truly reflect the value of culture. For example, most underwear brands do mainly bra underwear, the maximum target consumer group is 18-38 years old, then the product features and selling points, marketing strategy, brand culture, brand strategy, brand appeal, it must Focusing on the consumer demand, psychological preferences, value orientation, fashion trends and cultural resonance of women of this age group, the Company sought and tapped the sales, support, communication and customer relationship focus of Jiao Ying brand. In short, it is not a simple matter to build a brand culture with sales force. It is a complex process of wisdom creation. It is a process of continuous improvement and accumulation. Only in-depth study of culture and its rise to brand philosophy The use of philosophy to dissect, analyze, integrate and innovate, it is possible to create a better brand theory of brand management practice, to better serve the brand business, brand marketing professional managers as brand workers, and more It should be duty-bound to work hard for the building of a brand culture. Belle very underwear to join Tel: 0757-85790758 QQ: 2368147489 Address: Nanhai, Foshan City, Guangdong Province, Yanbu Sui Salt Road Belle Ting Industrial Park Official Website: http: //www.bl-hk.com
