**Abstract:** Recently, the Bank of Beijing and the National Federation of Industry and Commerce’s Gift Industry Chamber of Commerce held a signing ceremony in Beijing to formalize a strategic cooperation agreement aimed at promoting the development of the cultural and creative industries. The event was attended by several key figures, including Vice Chairman of the All-China Federation of Industry and Commerce, Song Songshan; Deputy Director Jiang Zaiyong from the People's Bank of China’s Business Management Department; Yu Junlin, Deputy Director of the Beijing Banking Regulatory Commission; Sun Zhen, Chairman of the National Federation of Industry and Commerce’s Gift Industry Chamber of Commerce; and Yan Xiaoyan, President of the Bank of Beijing.
This collaboration marks a significant step forward in supporting the growth of the Chinese gift industry. As part of the agreement, the Bank of Beijing will provide a credit line of RMB 1 billion to members of the National Federation of Industry and Commerce’s Gift Industry Chamber of Commerce. This is the largest financial support ever offered by the banking sector to this industry, highlighting the importance of fostering innovation and creativity in the gift sector.
In addition to the credit facility, all branches of the Bank of Beijing will work closely with local chambers of commerce and trade associations across the country. Together, they will form a "cooperation group" that extends the partnership from Beijing to cities such as Tianjin, Shanghai, Xi’an, Shenzhen, Hangzhou, Changsha, and Nanjing. This initiative aims to establish fast and efficient “green channels†for member companies, helping them overcome financing challenges and enhancing their operational efficiency.
To further strengthen the partnership, the Bank of Beijing has also provided a total of 70 million yuan in insurance coverage for three leading companies in the gift industry: Beijing Yuanlong Yatu Culture Communication Co., Ltd., Beijing Honghuihang Trading Co., Ltd., and Guosheng Huatai (Beijing) International Trading Co., Ltd.
This joint effort between the Bank of Beijing and the National Federation of Industry and Commerce’s Gift Industry Chamber of Commerce represents a deepened alliance since their initial collaboration in 2006. It aims to create an efficient business model of “Bank + Chamber of Commerce + Enterprise,†setting a new standard for industry-finance integration.
Since its establishment in 2005, the National Federation of Industry and Commerce’s Gift Industry Chamber of Commerce has been committed to providing high-quality services to its members. It acts as a guiding force, helping member companies grow and improve their competitiveness. Through leveraging government resources and utilizing events like exhibitions and festivals, the chamber continues to offer valuable platforms for creative expression and business opportunities.
This partnership not only strengthens the financial backbone of the gift industry but also paves the way for sustainable and innovative growth in the cultural and creative sectors.
Guangxi Guiping Lidong Sports Goods Co., Ltd. , https://www.lidongsports.com