2014 China Leather Fashion Week Opens in Haining on June 22

The China Leather Fashion Week 2014 organized by the Haining China Leather Expo Organizing Committee and organized by Haining China Leather City was held in Haining, Zhejiang from June 21st to July 2nd. This Fashion Week has won the support of the China Leather Association, China Garment Association, China Haining Chao International Expo Organizing Committee Office, Haining Leather Industry Provincial Characteristic Industrial Design Demonstration Base and Haining China Leather City Network Technology Co., Ltd.

Focused on children's clothing, Igoria, Bailang, who represented the luggage industry again, tried to mix and match the ice, the 6 consecutive years of Fashion Week’s Foos, and the “Leather Flag Cup” held for the first time in the same period as Fashion Week. In the finals of the leather suede fashion design competition and the first shocked fashion week, the “Package China - China's Apparel Annual Brand Tour” series of events ... some of these brands or events have long been known to the industry and consumers, while others are stunning for the first time. Debut. During the Fashion Week, a series of colorful events presented a feast of fashionable designs and new products to tens of thousands of professional visitors and buyers from home and abroad.

Design Driven: Grand Prix Again Sets "Product Innovation Wave"

On June 21, the 17th "Leather Logo Cup" China International Leather and Fur Fashion Design Grand Prix will be held in conjunction with the 2014 China Leather Fashion Week. It is reported that in the past, the grand finals of the Grand Prix were held in September. This year, the innovativeness was advanced to June, and it was “snagged together” with China Leather Fashion Week, which greatly enhanced the interaction between contestants, judges and professional visitors of the Grand Prix. .

The post-production of the short-listed entries of this competition has basically chosen to cooperate with local Haining companies, and made renderings into ready-made garments, and competed on the T-stage of the 2014 China Leather Fashion Week for dynamic display. For students, the Grand Prix platform gives them the opportunity to enter the business and participate in the entire apparel production process. This valuable practical experience will greatly enhance their future design capabilities. For enterprises, such cooperation is not only a simple garment production, but also an exchange, which is a “thinking agitation” in terms of design concepts, design styles and many other aspects.

The judges of the Grand Prix stated that this year's Design Grand Prix has a higher specification, more highlights and a higher degree of specialization. Judging from the short-listed works, the contestants have a better understanding of the leather industry and leather properties; the use and integration of various popular elements are also quite appropriate. For example, the popular mosaic elements in recent years have been skillfully applied to leather by many players. In the design of suede clothing, including: skin and wool splicing, skin and skin splicing, skin and organza splicing, leather and knit splicing. In addition, some new applications are also being attempted in the production process, such as printing processes, pattern imprinting processes, and the like. These highlights mean that the competition has led to the common progress of the entire academy and corporate designers. More and more young designers have participated in the Design Grand Prix, and the industry has also formed an atmosphere that emphasizes local originality. This intangible has increased the original strength of the leather industry and has driven the new fashion trend of leather garments.

Brand Development: Using Fashion Week to Fight Against Growth

Braun is a cutting-edge leather luggage brand that grew up in Haining China Leather City. In 2009, Braun once appeared in leather fashion week with another bag company. After years of development and sharpening, today's Braun has become one of the leading brands in the local luggage industry. On the afternoon of June 27th, Braun will hold a special release with the theme of "respect for authenticity." Several hundred professional visitors and buyers including old customers, shopping mall owners, operators, and e-commerce operators will be present at the conference.

Foo has been in the catwalk for six consecutive years since it became a member of the China Leather Fashion Week in 2009, and has become one of the brands with the highest number of consecutive shows. Zhejiang Fu Ao Fashion Co. official said: "Fu Ao can bring fashion week to a year of surprises, Fashion Week to surprise Fu Ao year!" Six years of fashion week exercise Fu Ao brand's influence quickly upgrade, each fashion week are the Fu Ao quality customers increased significantly, which greatly inspired the design enterprises to increase investment and open up brand power.

"Part of the increasing pressure on business inventories, weak purchasing power - which shares the 'cold' all enterprises are 'non-discriminatory' enterprises should first of all have to deal with how 'Cloud Flying is still calm' lung power and confidence, at the same time? also pay close attention to achieve a new breakthrough by improving the design level, strengthen brand operations! brands like Braun, Fu Ao, can be said to achieve the industry 'thriving' is typical in Haining, confident, aggressive, have dynamic brand, there are many! "vice chairman of the China leather Association, Haining China leather City chairman has said this law.

"Where is my father went to buy children's clothing": Fur Kids is expected in Haining, "the essay"

Haining Igrea Fashion Co., Ltd. has been making women's leather garments for many years and has stable sales channels in many cities across the country. But this year the company launched in the fashion week, the Bo Mei Te brand is pure children's clothing fur. In the interview, the person in charge of the company said that in addition to keeping a small portion of adult leather garments in the “Family Pack” series, the entire line will be converted – focusing on the development of children's fur.

It is understood that compared to Britain, Turkey and other children's clothing fur has been quite large scale of the European market, China's leather garments, fur companies are very cautious about getting involved in children's clothing. The reason is mainly concerned with the fact that children are in the "long" period. Parents will be more tangled in size when they purchase, and the size of the product is more difficult to grasp.

Zhang Zhi, general manager of Georgia Fashion Co., Ltd., who has been furnishing leather fur, marketing and production experience for many years, said that through detailed market research and analysis, fur children's wear is not only a blank in Haining China Leather City, but also in the entire Chinese clothing market. Almost blank, the market has great potential. Therefore, after repeated weighings, it is still felt that fur children's clothing is worth a try under the furious market conditions of leather fur garments.

Sun Haitao, who is the special design director of the Bomeite brand, stated that the children's wear is innovative. This year, Bomeite fur children's clothing will consider the popular “little adults” style in the style. In the selection of raw materials and design production, it will also be based on children. Features highlight environmental protection, health, comfort, strong and so on.

Pass the "high cost" signal to the market

The China Leather Fashion Week will continue to hold the "China Leather Fashion Week Brand Exhibition". The joint exhibition plan will be arranged at the Leather City Plaza on the north side of the Leather City Hotel (the east side of the Bank of China). According to reports, the fashion week brand exhibition held for two consecutive years has achieved certain results. Not only does the company's enthusiasm for participation increase, but also merchants, media and spectators all give better evaluations. This year, the Fashion Week Organizing Committee selected high-quality leather, suede, and luggage leather goods enterprises for brand display in the registered enterprises to meet the needs of enterprises in an all-round way.

The “Package China - China Garment Annual Brand Tour” series of events is a new highlight of the 2014 China Leather Fashion Week.

This brand tour event will bring its overall image to the society through the collection of high-end excellent brands in the Chinese fashion industry. It aims to demonstrate the strength of Chinese brands, promote the creation of a team of excellent Chinese clothing brands and the formation of the style of China's outstanding clothing brands, and promote the overall development of the apparel industry. The form of brand tour enabled the integration of various resources. It has been held 14 times in Beijing, Shanghai, Paris, Shenzhen, Hangzhou, Dalian, Harbin and other places. Not only has it received the attention and coverage of the media, but it has also won the industry’s attention. Recognition.

On July 1, the brand tour will hold two special exhibitions in the afternoon and evening respectively. There will be a total of 12 participating brands, including well-known brands such as the Annunciation, Kouzi and Yingda. The two tours will feature the theme of "Tide Li Haining" from the four chapters "Chaoqi River," "Yong Li Chaotou," "Hai Na Bai Chuan," and "He Ning Si Fang."

Whether 2014 China Leather Fashion Week or related activities such as "China Leather Fashion Week Brand Exhibition", exhibiting brands have transmitted a strong signal: With the fall in the prices of leather raw materials, especially leech raw materials, from autumn and winter of 2014, leather and suede Clothing and bags and other leather products will be personalized, high-quality, cost-effective features.

Wang Honghui, deputy general manager of Haining China Leather City, said that since last year the mink auction price in Copenhagen, Denmark, has dropped by 50% to 60%, and the prices of leather raw materials at home and abroad have also declined, which will benefit the prices of Chinese leather, suede clothing and related products. The rational return. “At the same time, as the phenomenon of overcapacity has risen, and consumers are maturing, companies are already struggling to win with a simple price war. The focus of brand competition will further shift to creativity, design, personality, and cost-effectiveness,” stressed Wang Honghui.

In order to better interact with mainstream consumer groups, China Leather Fashion Week 2014 actively opened its doors to the public and high-end consumers outside the industry, and invited well-known organizations to visit the scene.