HC Plastics News: Henry Holland is actually a journalism major. He has edited SmashHits and "teenVogue" and gave him a different perspective. He also enjoyed the fun of these ingenuations. At the same time, the Houseof Holland brand, which was established in 2006, is becoming more mature today, and behind it, Holland has begun to become more involved in serious social issues. This time, he and his friend, former supermodel Lily Cole, joined the "#Swap For Good" project initiated by BRITA, a filter manufacturer, to voice the protection of the marine environment.
According to the UNEP report this year, more than 8 million tons of plastics flow into the ocean every year—equivalent to a plastic-filled garbage truck that dumps garbage into the ocean every minute. These plastic wastes break down into plastic particles less than 5 mm in diameter after years of wind and sun. These particles are very easy to absorb harmful substances and are easily inadvertently ingested by marine organisms. Not only do they have a great deal of damage to the marine ecosystem, but the attached toxins also grow as the food chain continues to rise, producing biomagnification, from marine life, and ultimately into birds and potential human populations. If this trend continues, it is expected that by 2050, the total amount of plastic in the ocean will exceed the sum of fish, and 99% of the world's seabirds will ingest plastic products. One of the main sources of all of this is the overuse of disposable plastic products.
The Henry Holland and Lily Cole #Swap For Good programs aim to increase the harm to the marine environment from disposable plastics and encourage you to gradually reduce or replace disposable plastic water bottles. To this end, BRITA has introduced a water bottle with a water filter, and in conjunction with House of Holland launched two slogan T-shirts, hoping to change people's living habits.
Designer Henry Holland posted his own #Swap For Good project announcement in the media. He used his personal experience to popularize marine environmental protection knowledge to the public. He said: "You can try to imagine, this way, by 2050, you can no longer see the hordes of Nemo swim around, replaced by plastic mountains one after another. Each of us daily It’s all making this mountain even higher. The terrible thing is that we don’t realize it at all.†However, in the process of modern society, everyone as a consumer has produced very much disposable plastic products. High dependence and unconscious of it. Holland is very frank and honest, because he is easily accessible, he often buys plastic bottled water on his way to the gym or when he is thirsty on the road. “The whole UK consumes 7.7 billion bottles of plastic water every year. Although we have a relatively complete waste separation and recycling system, the process of recycling itself will cause some pollution. Some people have not recycled according to the rules. Last year There are still hundreds of millions of plastic bottles that have become garbage."
In an interview, Holland showed that as a fashion designer, he has a great social responsibility to solve environmental problems: “The fashion industry is bright and beautiful, but most people don’t know, or choose to ignore it. This is actually the most polluted. One of the industries that have the most damage to our environment. Although it is everyone's responsibility to protect the environment, this responsibility is especially important for those of us who work in the industry.†Holland is also diligent in collecting relevant information. And work hard to find solutions in design, production and operation. He believes that compared with 10 years ago, he and House of Holland are not newcomers, and the larger scale represents a greater responsibility.
In recent years, more and more fashion companies have begun to improve and protect the marine environment. Marine conservation organization Parley For The Ocean has been looking for solutions to improve the marine environment in the creative arena, trying to establish new, sustainable industry standards. In 2015, they and adidas reached a long-term cooperation plan, using 100% recycled marine waste materials, launched the "green version" of the popular running shoes "Ultra Boost Parley" and a series of clothing across the running, swimming, surfing, football. This year Stella Mc Cartney has also partnered with Parley For The Ocean to use recycled marine waste materials in the entire range. “Philippines†Pharrel lWilliams has also become the creative director of recycled marine plastic yarn manufacturing company Bionic Yarn and the tannin brand G-StarRAW, promoting the tannin series made from recycled marine waste and implementing the protection of the marine environment to the materials. , design to production, sales every link.
Compared to these projects, which are also dedicated to improving the marine environment, House of Holland's two T-shirts do not use cutting-edge production technology. However, the fabric used in each T-shirt is also a blend of about 7 disposable plastic bottles and recycled cotton. Holland said: "We want to use the power of fashion to shout out the problem, to wake everyone up and let everyone realize that we have been using disposable plastic bottles so arbitrarily, and encourage everyone to be environmentally friendly and sustainable. Contribute.†Two T-shirts, “Don't be A Waster†and “Single-use Plasticis Never Fantasticâ€, like the slogan he once created, are bright and loud, which is very attractive to people. On the other hand, technological innovation has played a key role in reducing pollution, but at the same time it is easy to become a reason for us to be lazy as a consumer, to some extent eliminate the responsibility of everyone, not willing to "from me" Start up." In China, although there are special people recycling plastic water bottles, the frequent use of other plastic products is equally serious. Although as mentioned in the UNEP Biodegradable Plastics report: “We are too addicted to 'technical solutions' and ignore the powerful energy that each individual's behavior can bring togetherâ€. And that's what Holland wants to do. Through the "slogan" "Slogan Tee", people wake up from numbness, take a difficult step and start to transform their existing lifestyle. Because everyone's choice can save the ocean.
Editor in charge: Ye Dan
Eco Leather Fabric,Pu Vagan Leather,Pu Artificial Leather,Flocking Leather Fabric
WENZHOU JOVAN INTERNATIONAL COMMERCIAL , https://www.jovanleather.com