London Fashion Week: The last day shows the social power of fashion

SHRIMPS

When it comes to SHRIMPS, many people first think of it as a "pearl bag" that spreads widely on Instagram.

But in fact, in the current animal protectionism is increasingly valued by the fashion industry, SHRIMPS's synthetic fur is also one of the designs that allows the brand to stand.

In the autumn and winter of 2019, SHRIMPS presents a world tour of Greek mythology, which tells the story of God's creation of the world and inspires human inspiration in art, culture and modern life. In the show floor on the basement level of the Ambika P3 Gallery in London, a background board by artist Ryan Driscoll was placed in front of the show. He is a contemporary artist who is fascinated by Greek mythology and therefore also on the background board. It depicts many goddesses who created the world in Greek mythology and represented women's strength and temperament.

In the clothing, SHRIMPS still uses the design of synthetic fur in this season, and chooses more bright colors and large-scale flowers for the myth. The iconic simulation pearl handbag is still a bright spot. In addition to the classic style, this season, the handbag is also designed into a treasure chest style, a little more delicate and cute.

Izzue

Despite the end of London Fashion Week, the Hong Kong clothing brand izzue 2019 autumn and winter show held at 2 pm local time is more lively than ever.

The first appearance of the first appearance of the izzue on the London Fashion Week stage was a tricky strategy. It invited the Korean artist Kim Jae-soo and the Chinese new generation idol Zhou Rui to watch the show as a guest. There was no invitation for this season. For the Chinese artist's London Fashion Week, izzue's move made it a successful stop for the Asian fans outside the show.

With a roar of locomotive music, London has always been the source of inspiration for izzue, and the style of the brand has always been reflected in the "British punk", this season also interpreted the typical rebellious spirit of London that the brand hopes to convey, and I hope to establish a relationship with the British youth culture.

As the brand that appeared in the main show of London Fashion Week this year, izzue quickly ignited the atmosphere before the show with the mixed roar of locomotives.

The brand will also make a special exhibition at the Selfridges showcase in London from February 14th to 27th.

BETHANY WILLIAMS

But if the first two shows are the carnival of the off-market fashionistas and the audience, then the BETHANY WILLIAMS show has more different meanings.

On the BETHANY WILLIAMS show, the Duchess of Cornwall, UK, represented the Queen of England and presented the second Queen Elizabeth II Design Award to BETHANY WILLIAMS.

This unique award was launched last year to recognize the important role that the fashion industry plays in society and diplomacy. The awards are presented annually to an emerging British fashion designer. The evaluation criteria are that the designer is outstanding. Talent and originality, while demonstrating value in design or strong sustainability policies. The first award was presented to the designer Richard Quinn by the Queen of England in February 2018.

In fact, BETHANY WILLIAMS won this award. The brand has always defended the social and environmental cause with a positive fashion image and constantly challenged the traditional concepts in the fashion industry. In recent quarters, the brand has partnered with charities to support social change, including empowering women, bringing criminals back to society, improving the literacy rate of the most vulnerable groups in society, and teaching skills in education. And create jobs for people with limited opportunities.

Caroline Rush, CEO of the British Fashion Council, said at the show's awards ceremony: “I am honored to present this award to Bethany Williams by the Duchess of Cornwall at London Fashion Week today. Bethany's design is not only strongly sustainable. Spiritual and committed to supporting hard-to-reach members of society and creating opportunities for them, we can't think of other better young British designers who can build their business in this way."