Global sportswear market continues to rise, Athleisure style or trend

Lead: Athleisure can literally be understood as a mix and match style of 'Athletic Sports+Leisure Casual'. A deeper look can be seen as a combination of 'Functional function+Fashion fashion'. With the rise of the wave of health movements, major fashion brands have begun to promote sports and leisure style. According to industry insiders, Athleisure will become the latest and most fashionable style of clothing, as well as the clothing trends in the coming years.

Clothing is one of the most important categories of cross-border e-commerce, and it is very helpful to do a good job in the analysis of the clothing market and make predictions for the sellers. The following has sorted out some trends in the clothing market for reference.

Athleisure style will be the future trend of clothing

According to eBay statistics, Morgan Stanley expects global sales to grow to $350 billion by 2020. In the past, sportswear styles lack fashion elements, and Athleisure clothing just fills the void in this market.

Athleisure can literally be understood as a mix-and-match style of "Athletic Sports + Leisure Casual", which can be seen as a combination of "Function + Fashion". With the rise of the wave of health movements, major fashion brands have begun to promote sports and leisure style. According to industry insiders, Athleisure will become the latest and most fashionable style of clothing, as well as the clothing trends in the coming years.

Athleisure style how to match?

Athleisure style upper body can choose sweaters, sports Jackets, T-Shirts, casual wear, and create a layered effect. The lower body must have appropriate elasticity and do not ignore the breathability and comfort. From professional running shoes to casual sports shoes, Athleisure shapes can be used. In addition, the Athleisure model can also be equipped with some peripheral smart wearable devices. Therefore, the Athleisure style is not just a sportswear in a general sense. It is a trend. A fashion can often derive a lot of products, including competitive categories and complementary categories. This requires sellers to tap into potential markets and even drive the market.

Men's clothing growth potential is high

Ever since, the Greater China sellers have been more inclined to focus on the women's wear market, and men's wear is often overlooked. In fact, the apparel market has always placed more emphasis on women's wear, and the ratio of men's and women's clothing is seriously out of balance compared to other regions. Therefore, taking into account the continuous growth in the sales of men's clothing, there is absolutely ample scope for expanding the men's wear market.

But how to open up the menswear market may still be a big problem for most sellers. Although 1.9 billion social media players worldwide are potential customers, how to attract fans and accurate customers still requires the seller to work hard to study.