Costume capital accelerating towards brand capital

In the apparel industry, when it comes to brand capital, people naturally think of old textile and apparel cities such as Jinjiang, Fujian, and many cities in the north of the city seem to count only as clothing distribution centers. The reporter learned at the just-introduced China Jinan 2014 Sakaguchi Garment Culture and Arts Festival that there are more than 40 self-owned brands that have only gone out from Sakaguchi Garment City in the past two years. As a leading player in the apparel industry, Saitama Garment City is stepping up from the clothing capital to the capital of the brand.

Incubate more than 40 independent brands

As early as in 2012, the China Garment Growing Brand Conference was held. Shukou Garment City was awarded the title of “Chinese Clothing Brand Incubation Base” by the China Textile Industry Association’s circulation branch and the China Garment Industry Association. Since then, Sakaguchi Garment City has stepped up efforts to encourage and encourage business owners to create their own brands and promote their own advantages in design, pricing, price control and other aspects. At present, there are more than 40 independent brands such as Fao Shi Dayton, Emperor Divine BMW, Drunk Lang and Diora.

At the opening ceremony of the Qikou Garment Culture and Arts Festival on the morning of the 17th, the selection activities of "Shandong Apparel Brands" and "Shandong Garment Outstanding Channel Vendors" sponsored by the Shandong Garment Industry Association and the Jinan Clothing & Hats Business Enterprise Association were also held. The results of the selection were announced at the scene. More than 30 brands from Shukou Clothing City came to the fore. Many citizens who participated in the opening ceremony lamented that "in the past, only a lot of brands were known in the South, and there were so many other clothing brands in Jinan."

In fact, such growing brands are not rare in Shukou Clothing City. Garment City is an important source for them to understand clothing fashion, consumer psychology, etc. The independent brands that go out from here are frequent successes. At the 22nd China International Apparel and Accessories Expo held in March this year, after the preliminary review of the China Textile Industry Federation circulation branch and the review of the expert committee, 4 brands of Dengkou Garment City were awarded the “China Garment Growing Brand” and 5 companies were selected. Chinese clothing brand excellent channel business."

Perfect supporting "to force" brand development

In order to provide a wider space for the development of the industry, the clothing industry has continuously improved and upgraded its supporting facilities in recent years. Nearly 1 billion yuan in investment and a construction area of ​​more than 200,000 square meters, the Koukou International Convention and Exhibition Center and Shukou Garments Commercial Building have been started and have been renovated. After the operation, Sakaguchi Garment City will serve as a “window” for the development of the entire Sakai, Tianqiao, and even Jinan City, and will play a positive role in driving economic development in the northern part of Jinan.

It is refreshing to see the opening of the Leather City on October 1 this year. Here, a series of high-end fur brands have everything. “High-end taste, beautiful style, and affordable price” are the three highlights of the leather city in Shukou. Here, there are also multiple “firsts” in one: The only leather town in the country’s core business district and the first shop in China. The Leather City, the first leather city in the country to operate in the four seasons... “Currently opening a big bargain, various promotions are in progress.” The person in charge of Sakai Leather City stated.

While relying on the development of the physical market, e-commerce is also regarded as an important development direction. Liu Weiguo, general manager of Weikou Clothing City, stated that in the future, E-commerce will be vigorously developed to realize the close integration of information services, capital flow and logistics, to extend the apparel industry chain, to integrate mobile phone shops, online shops, product displays, online transactions, online payment, and electronic settlement. , financial services, logistics and distribution and other functions in one, form a pattern of Qikou clothing city network marketing and physical operations go hand in hand.