Creativity and fashion enthusiasm collide, industry and dreams are flying together! On September 26, the 2021 "Changshu Cup" Digital Trend Apparel Combination Design Competition Finals and Awards Ceremony co-sponsored by Changshu Clothing City and Shanghai Fashion Industry Development Center is here!
Zhang Yifan, Deputy Secretary of the Party Working Committee and Director of the Management Committee of Changshu Garment City, Shao Feng, Chairman of the Shanghai Fashion Industry Development Center and Deputy Secretary-General of the Organizing Committee of Shanghai Fashion Week, Deputy Director of the Press Center of the China National Textile and Apparel Council, "Textile and Apparel Weekly" Magazine President Xu Feng, Deputy Secretary of China Textile City Party Working Committee and Deputy Director of China Textile City Construction Management Committee, Keqiao District, Shaoxing City, Qian Miaodi, Secretary General of Circulation Branch of China Textile Industry Federation Wang Shuiyuan, Deputy Shanghai International Fashion Education Center President and Secretary-General of Shanghai Fashion Design Association Xu Tianyu, Member of the Party Working Committee and Deputy Director of the Management Committee of Changshu Clothing City Gu Xinxin, Secretary of the Party Committee and Chairman of the Changshu Clothing City Group Xia Mingbao, Chairman and General Manager of Lingdi Style3D Liu Chen , Jin Hongyuan, Dean of SIFEC Digital Fashion Academy, winner of the 20th and 24th China Fashion Design "Golden Top Award", Liu Yong, President of Fujian Fashion Design Association, Lu Xin, Dean of Changshu Institute of Technology, Cheng Yingting, CEO of the Italian Marangoni College Group in China, DADASHOW founder Ye Qizheng, ENHENN brand manager Su Xin, and Barabara brand e-commerce design director
Xia Yiqi, a cutting-edge fashion designer, founder of LEAF XIA of the same name, Liu Yanjun, China's top ten designer, and founder of JUNNE women's clothing brand, and other industry representatives attended the ceremony to witness the blooming of the "Changshu Cup" fashion design IP again.
Fashion Changshu, breaking the circle into a new journey
Changshu is one of the three 100-billion-level textile and garment bases in Jiangsu Province. It has a complete textile and garment industry chain and operation model that integrates chemical fiber, spinning, weaving, printing and dyeing, garment design, garment processing, logistics and marketing. Featured industrial clusters such as down jackets, autumn and winter jackets, knitted fabrics and so on. In recent years, the clothing industry in Changshu has seized the opportunities of digital economy development and vigorously promoted the digital transformation of the industry and the upgrading of original designs. The Changshu Clothing City, which was founded in May 1985 and has developed into the country's largest professional clothing and apparel market after more than 30 years, is also actively transforming and seeking changes.
In 2020, Changshu Clothing City will join hands with the Shanghai Fashion Industry Development Center for the first time to create the 2020 "Changshu Cup" trendy apparel combination design competition, which will accelerate the fashion of Changshu by combining Changshu's comprehensive industrial cluster advantages and Shanghai's powerful fashion forces that gather global design. Upgrade pace. In 2021, based on the special period at the beginning of the "14th Five-Year Plan", based on the iteration of quality, individualization, diversification and green consumer demand, the "Changshu Cup" digital trendy apparel combination design competition "breaks the circle" and is a fashion Changshu Constructing an integrated and innovative ecosystem in the digital economy era, and stepping into a new journey of high-quality development featuring high creativity, high integration of resources, and high added value of products sounded the clarion call of "talent collection".
Original design is the backbone and important leader of the new wave of China's textile and apparel and fashion industries. Promoting industrial innovation with design has become an important starting point for the high-quality development of Changshu's textile and apparel industry. Changshu Clothing City has always spared no effort to promote the docking and commercial transformation of original designs. At the ceremony, Zhang Yifan, Deputy Secretary of the Party Working Committee and Director of the Management Committee of Changshu Clothing City, said in his speech: Put forward higher requirements. But at the same time, we will also provide design talents with a more effective market display and trading platform, allowing direct dialogue between design works and commerce, and promoting original design as a new driving force for "inner loop" clothing consumption and better To achieve market transformation."
Mr. Shao Feng, Chairman of the Shanghai Fashion Industry Development Center and Deputy Secretary-General of the Shanghai Fashion Week Organizing Committee, also said in his speech: “Under the opportunity of the integrated development of the Yangtze River Delta, the Shanghai Fashion Industry Development Center has established a long-term The “Changshu Cup†design competition is also growing in the direction of accelerating industrial docking, strengthening market integration, and increasing commercial transformation through continuous self-adjustment. I believe that through continuous transformation, it will become Changshu clothing The new round of development of the city provides the source of power."
The awards are announced, conveying the multi-dimensional perspective of "love"
The 2021 "Changshu Cup" Digital Trend Apparel Combination Design Competition takes "The Fashion Art of Love" as the theme. On the basis of continuing the concept of "Love" last year, it further digs into the post-epidemic normal and complex international forms of "Love". Fashion core. Starting from April 25th, a total of more than 1,000 submissions have been collected, and 30 contestants have been selected for the finals.
In the static exhibition space of the competition, all the works of the shortlisted contestants are displayed here. The professional jury exchanges ideas and design directions with the contestants on the theme, and feels the details of the works in advance. At the final scene, 30 contestants took to the runway with more than 140 sets of works to show their design strength to the audience leaders, professional judges, industry audiences and the media, and convey a multidimensional perspective of "love". In the end, 1 gold medal, 1 silver medal, 2 bronze medals, and 5 winners were selected.
Xia Yiqi, a cutting-edge fashion designer and founder of LEAF XIA of the same name, and Su Xin, the principal of ENHENN, announced the winning award
Jin Yuheng, Minister of Economic Service Department of Mocheng Street, Lu Zhigang, Deputy Secretary of the Party Committee and General Manager of Changshu Garment City Group
Presenting awards to the winners of the awards Mu Zhizhi, Dai Wenjie, Chang Qi, Jiang Meng and Zhou Hongjian
(Mou Zhili-BACK TO THE 1980's father's 80s)
(Dai Wenjie-Qingshan does not hide the youth of yesterday)
(Chang Qi-Role in Love)
(Jiang Meng-the future is endless)
(Zhou Hongjian – Gender Fluid)
DADASHOW founder Ye Qizheng announced the bronze award
Xia Mingbao, Secretary of the Party Committee and Chairman of Changshu Garment City Group, and Lu Xin, Dean of the School of Textiles, Clothing and Design, Changshu Institute of Technology
Presenting awards to bronze medal winners Zhang Yiyu and Tan Kai
(Zhang Yiyu-Law of Entropy Increase)
(Tan Kai-Jin Ge Heming)
Barabara brand e-commerce design director, Lip ant
Gu Xinxin, Member of the Party Working Committee and Deputy Director of the Management Committee of Changshu Clothing City, Xu Tianyu, Vice President of Shanghai International Fashion Education Center and Secretary General of Shanghai Fashion Design Association, presented the silver medal winner Wang Lihao
(Wang Lihao-Mars Girl’s Family Plan)
Cheng Yingting, CEO of the Italian Marangoni College Group in China, announced the gold award
Zhang Yifan, Deputy Secretary of the Party Working Committee and Director of the Management Committee of Changshu Clothing City, Shao Feng, Chairman of the Shanghai Fashion Industry Development Center and Deputy Secretary-General of the Organizing Committee of Shanghai Fashion Week, presented the gold medal winner Song Chen
(Song Chen-Mountain Color Dyed in Haze Blue)
On behalf of the judges, Cheng Yingting, the CEO of the Italian Marangoni Institute Group in China, and the Barabara brand e-commerce design director, Ticuzai dan jian 笕笕笕 ∈ Quietly, gray, embarrassed, chanting and chanting the theme of "love" and was pleasantly surprised: " Whether it is the so-called little love such as love, family, friendship, or the great love for the country and the environment, they are reflected in this year's works. This is a very good design and a very positive energy."
Winner of the 20th and 24th China Fashion Design "Golden Top Award", Liu Yong, President of Fujian Fashion Design Association, Liu Yong also mentioned in the comments: "Whether it is the interpretation of the theme of "love" or the design Creativity, fabric color matching and functional use are remarkable, especially the balance between individuality and commerciality is very valuable, reaching a level that can be directly commercialized. From this aspect, we can also see , The contestants in the competition are becoming more and more mature, and the ratio of outstanding contestants/excellent works is getting higher and higher. The contestants’ understanding of the market and the commercial transformation of their works have greatly improved and improved. This is the "Changshu Cup" in Changshu. The success of the competition’s strategy for attracting talents is also a testament to the continuous growth of China’s clothing and fashion industry. Although some players have the problem of using too many elements to try to express more content, with the help of the competition, they can discover their own shortcomings and learn from others. The strengths of outstanding players are undoubtedly one of the important meanings of the competition."
Digital landing is not just a "concept"
The digital economy is a major trend in the world's economic development today, and digital transformation has also become the only way for the high-quality development of China's textile and apparel industry. The 2021 "Changshu Cup" Digital Trend Apparel Combination Design Competition pioneered the "digital-fashion-industrial chain" innovation model, actively embraced the digital transformation of the industry, strengthened the innovation of the industrial supply chain, through the establishment of online results database, the introduction of 3D digital core technology, intelligence The display of digital design works and other digital technology forms emphasize and interpret results digitization, transformation digitization, and marketing digitization, and further promote the Changshu clothing industry belt to gather high-tech design and digital talents, and help Changshu Clothing City to lead the industry in the beginning of the "14th Five-Year Plan" year. To take advantage of the new opportunities for development in the digital economy era, a new fashion digital business card from Changshu was created.
In the video before the opening of the event, we can see the embodiment of these digital technologies and applications in this competition. From the design process to the final presentation of the work, "digitalization" is not only mentioned as a key concept for industry development, but as a practical application that can be implemented and is recommended to more people by users who really benefit.
The judges of the competition , Lu Xin, Dean of the School of Textiles, Fashion and Design of Changshu Institute of Technology, affirmed the contestants’ works: “This year’s contestants’ works are not only very relevant to the interpretation of the theme of “loveâ€, but also have a great deal of digital trends. With a deep understanding, many players are very creative in the application of digital and intelligent clothing, which makes us shine."
From September 27th, selected children's clothing and men's and women's clothing products of several contestants will be presented in the children's clothing center and men's clothing center of Changshu Clothing City. By then, all the works will gain more long-term and more exposure. At the same time, it will also receive the most authentic market feedback-only after the best alchemy stones are polished can the best-quality jade be unearthed. In addition, after the competition, designer stalls and studios will be rent-free for the first year, providing start-up funds, tax reductions, supply chain support, talent certificates, high-quality project fund investment and other support will also be put in place, truly bringing design and business talents Introduce Changshu and stay in Changshu.
Set up the trend of the times and give the first signs of design. The 2021 "Changshu Cup" Digital Trendy Fashion Combination Design Contest Finals and Awards Ceremony ended with a perfect Chinese chapter! The clothing industry in Changshu, where the Nuggets are gathering momentum, will also embark on a "new journey" with ambition. Everything comes from the best "promise", everything will also have the best arrangements, and we will also look forward to the next encounter , With a more forward-looking vision, with a more mature transformation of Changshu and the "Changshu Cup"!
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