Auspicious Zhai 2018 Shenzhen Fashion Week Perspective Fashion Inspiring, Art Enters Life

In mid-March, "Pengcheng" Shenzhen has entered the spring. In the north of the Civic Square, on the square east of the Book City of Shenzhen, there are always a lot of people who can be dressed up. From the 13th to the 19th of the week, the Shenzhen Winter Fashion Week 2018 is on schedule. In this fashion week, more than 200 brands and designers from more than a dozen countries and regions in the world have brought 80 art fashion shows to more than 80,000 audiences.

This season, Shenzhen Fashion Week uses the expression of “art and fashion” and adapts to the four major international fashion week’s innovations to lead a new trend. “China is becoming a testing ground for all the latest trends, and the Chinese fashion industry represented by Shenzhen already has strong innovation capabilities and productivity.” Mario Boselli, honorary chairman of the Italian Fashion Association who has been to China many times Boselli sighed. Shenzhen Fashion Week is open, bold and innovative. From concept to implementation, the seamless integration of art and fashion is implemented - this is a "sublimation".

“I started into Fashion Week last year. I think this year has more freshness than last year. I am very pleased to find that the level of Shenzhen (Fashion Week) is actually very professional.” A VIP audience sighed. As all participants know, the biggest highlight of this year's Fashion Week is the change in the location of the show. From the Happy Coast of OCT to the new Landmark of Shenzhen, Shenzhen City's Museum of Contemporary Art and Urban Planning, this season's fashion week is particularly eye-catching. "I like this year's show very much too!" another on-site audience told us, "When you walk in, the whole feeling is very bright, and it is very different from the dark tone style in the past." The new location brings a new experience The “Fashion of Art and Fashion” theme is characterized by a distinctive fashion week. From the venue, the design of the show, and the format of the conference, “Art” approaches the fashion and enters people’s lives.

When each visitor enters the brand-new Shenzhen City Museum of Contemporary Art and Urban Planning, it will be deeply attracted by the internal structure of the building. In front of the entrance to the main entrance is a huge, futuristic "cloud"; the winding staircases and ramps on both sides seem to pass through the sky; the industrial-looking grid walls are dense and dense... exhibition halls from Austria's blue sky The group office (COOP HIMMELB (L) AU) is designed to combine art and functionality through architecture, allowing people to truly perceive art, experience art, and live in art.

“Our show this year is very 'international' and we have also used the characteristics of this venue to set up the show,” said Shen Yongfang, president of the Shenzhen Garment Industry Association. In the halls A and B, two main stadiums that can accommodate thousands of people, in a bright and bright light space, when the model moves slowly along a straight track or a circular track, the audience can also Get close details of every detail on your clothing. At this moment, fashion is no longer high above and beyond reach, but stands with everyone and pulls into the distance between them – like the core spirit of this city in Shenzhen.

“The traditional fashion week has beautified something, so it has concealed something that is not beautiful. In this spotless show, all the audiences, fashions, and models are presented here, and everyone is actually the same. It is a part of the show, so what it embodies is a concept of 'convergence'. The staff of the contractor explained to us. At the same time, such display methods also impose higher requirements on the quality and workmanship of clothing. “For the brand, there are no spotlights, no packaging, you have to take 'real' clothes, you have to do the details, which is more focused on the clothing itself. This also reflects the culture of our clothing brand confidence."

In order to better interpret the new inspiration brought by this pavilion and show, many clothing conferences also chose to go through more yuan and artistic methods. The “seasonal wind” that was blown off on the second day of Fashion Week brought us into a fresh natural garden. On the third day, the auspicious vegetarianism, which has been the main Chinese style, was presented in a series of rich Chinese rhyme. The beauty of tradition and classicalism illustrates the philosophy of life that belongs exclusively to the Chinese.

In addition to the diverse artistic style of the conference, the hardware facilities, that is, the field facilities on the show floor, gave people a fresh impression. On the opening day, the fashion show brought by AUM Bam, a brand owned by well-known enterprise Masfil, placed the pine and cypress in the interior and was accompanied by an audience of natural wood color to present a harmonious natural scene in a design manner; Tony & tony's finale on Sunday night, a "Versailles Girl" performed by many stars is being staged. The new season series is inspired by Madame Pompadour and brings a full range of audio-visual feast to the audience.

Next to the showroom on the fifth floor of the venue, a special art exhibition is also held during the Fashion Week. Ding Yong, a designer from Dabie Rock, presented a dialogue between fashion and art under the name of “Leaked Pink - Ding Yong Paintings and Fashion Show”. For Ding Yong, the two-month painting in Songzhuang, Beijing, is an indispensable part of his life and life. Being able to switch between fashion and art and opening up space in different fields is also a necessary attitude of life. In the VIP room, you can also see the artist Annaluigia Boeretto from Venice dreaming about the artwork inspired by butterflies and flowers. Installation works.