On November 29, the "New Paradigm-2020 Billion State Industrial Internet Conference" hosted by Yibang Power was grandly held in Wuhan. On December 1, Yibang think tank released the "2020 Industrial Internet Development Report". The report believes that in 2020, corporate digital awareness has been awakened by the epidemic. With the blessing of four factors, six parties have entered the market, forming a "3+1" paradigm. Industrial Internet theory has been implemented as an application scenario, and the future development main line and The pattern is basically established. In the field of clothing, the "Report" takes the first-hand women's clothing wholesale platform as the representative case of the head enterprise, and analyzes the pain points of the current women's clothing wholesale industry and the digital solutions of the "first-hand" platform.
At present, my country's garment industry has a production capacity of 8 trillion yuan, the national backlog of inventory exceeds 2 trillion, and the overall profit rate of the enterprises in the industry is less than 10%. Among them, women's clothing is the largest sub-category in the apparel industry. According to Euromonitor data, China's women's clothing market in 2019 is about 1.7 times that of men's wear, 5.2 times that of children's wear, and 3.3 times that of sportswear.
First-hand women's clothing wholesale platform to solve the pain points of the traditional clothing industry
At the digital level, although the penetration rate of clothing category in e-commerce (2C) is about 35%, it is ahead of other categories. However, the level of digitalization in the apparel 2B supply chain, especially the front and mid-end links, is still low, and the ability to predict and respond to demand is insufficient, resulting in high cost of acquiring goods and large advances in the intermediate wholesale link, and a large backlog of inventory. Pass the cost to the end consumer. Aiming at the pain points of the clothing wholesale industry, the "first-hand" women's clothing wholesale platform explores the idea of ​​using the industrial Internet to digitally reshape the women's clothing wholesale chain.
The Yishou App was launched in 2016 to serve the clothing wholesale industry through the "matching platform + in-depth service" model. Through online, digital, and intelligent transformation of the clothing supply chain, the industry's circulation efficiency has been greatly improved. In terms of business model, the "first-hand" platform strictly selects high-quality upstream factories and merchants to settle in, and provides selected matching, one-stop warehousing and logistics to downstream physical store owners, e-commerce/live broadcast sellers, etc. through APP in-gate stalls and live broadcasts. Supply chain support, while providing services such as group buying, first batch delivery, returns and exchanges, and digital solutions for invoicing management. At present, the first-hand women's clothing wholesale platform has cooperated with more than 10,000 upstream suppliers, and more than 3,000 new models are added every day; downstream services are more than 4 million clothing shop owners, and the repurchase rate of core users is as high as 90%; GMV exceeds 200 million in a single month, and GMV is growing at an average annual rate 2-3 times, and achieve full profitability, becoming the leading mobile Internet womenswear wholesale e-commerce platform in China.
First-hand women's clothing wholesale platform digital supply chain improves industry efficiency
In response to the high requirements for SKU management, warehousing management, logistics turnover and timeliness of clothing categories, the "first-hand" platform has upgraded the "Warehouse Supply Chain 2.0" service to meet the performance needs of wholesalers and shop owners in the clothing industry, and suppliers can settle in The "one-hand" platform has front warehouses and shared warehouses, real-time monitoring of purchase, sales and inventory data, combined with WMS, TMS and other warehouse distribution management systems to reduce labor costs and improve efficiency. At present, the "first-hand" platform has established two warehouses with a storage area of ​​more than 10,000 square meters in the two largest domestic women's clothing industry belts in Guangzhou and Hangzhou, providing platform users with digital warehousing services, spreading across the country, and creating a complete clothing market Distribution channels.
First-hand women's clothing wholesale platform digital warehouse distribution system strengthens contract performance capabilities
Yibang think tank believes that in the field of industrial Internet, a batch of "double hundred billion" platforms with revenue and market value of 100 billion will be generated in various vertical industries in the future. As one of the four major areas of "food, clothing, housing, and transportation", the apparel industry has the opportunity to take the lead in realizing the "double hundred billion" vision.
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