Starbucks, a global coffee chain, is not in the Chinese franchise store

Starbucks, the global coffee chain, announced on the 24th that Starbucks has regained its franchise rights in Beijing and Tianjin through an equity purchase. At this point, Starbucks has withdrawn all franchise rights in China and completed its "joint venture capital transfer" route in China.

Starbucks announced on the previous day that it had acquired a 90% stake in Beijing Meida Starbucks. Since Starbucks had previously completed the holding of shares of Shanghai Starbucks and Guangdong Max Starbucks, the acquisition of Beijing Meida Starbucks shares also means that the “boss” of the global coffee chain from Seattle has completed its The 190 stores in 19 cities in China are in full control and have achieved full-scale investment in China.

“China will become Starbucks' largest international market.” Martin M. Jones, president of Starbucks Coffee International Limited, said that after the holding of Starbucks, Starbucks’ business model in the Beijing-Tianjin region will be changed to direct operations. Wang Jinlong, president of Starbucks China, said that after resuming franchise rights in the national market, it will be changed from the previous “respect of each other” to national unified marketing. This acquisition will help further improve operational efficiency and accelerate development in China.