"Snake eye fans lost" 2010 autumn and winter loaded on the market since the store, the exceptionally hot sales in various regions, this situation is mainly due to the internal operation of the company harmonious and smooth, dealer marketing is in place, the specific summary of the following aspects: First, Ahead of the "eye-catching" Qiu Dongdong October 15, 2010 has been fully put on the market, the current tight production in the country, the company focused on resources, early co-ordination, rapid action, the height of the various departments Emphasis on rapid organization of production, to ensure delivery of goods within the company's planned time to complete the finished product, and quickly put on the market, won the first chance to seize the market. Companies in the original mode of production to quickly adjust the strategy, screening of high-quality suppliers to control the formation of strategic cooperative relations, to protect the company's products of priority production. At the same time the company set up production and quality control department, the implementation of a strict division of labor, the production department is responsible for production scheduling, production coordination, process guidance, the implementation of quality objectives and follow-up, the whole process of cargo monitoring and so on. Quality control department is responsible for the production process and technical guidance, early, mid-term and final product quality on-site monitoring and inspection, and 100% testing of finished products before entering the warehouse to protect product quality. Third, a reasonable price positioning In 2010 the national cotton production cuts, cotton yarn prices continue to rise, the company adopted the procurement of raw materials in advance to strictly control the company's operating costs and expenses, and reasonable control of product prices. Snake eye fancy women's winter coat cotton retail price basic control 400-600 yuan, the price is very competitive on the market. Fourth, the fashion style The company has been operating mainly in women's fashion, and achieved good results in the market, Miss Huang, director of company design won the "top ten designers in Guangdong Province," the title of the international trend of fashion, fabric, technology And style has a very sharp vision and accurate grasp ability. At the same time, each type of clothing plate has been tried on different types of models to ensure that the plate for the market for all types of consumer demand. In this season's product design aspects, designers make extensive use of snake-eyed fans unique style of design techniques to ensure that products in the market uniqueness, different from other similar products on the market, reflecting the differentiation of brand products . Fifth, a strong promotion efforts The company attaches great importance to brand promotion efforts, in different occasions continue to promote snake fans lost the brand, through the Internet, mail, print ads, telephone, exhibition, official website, store, soft paper, pictures All aspects of all-publicity "eyes confused" brand. So that "eye-catching" women's brand quickly enjoys popular support. Second, excellent quality
