New Belle: Star City Shoes Wars Smoke Increasing Nostalgia Theme

Into late autumn, the weather is getting colder and Star City's footwear battles are "customary" into the wartime. On September 17, Belle Footwear took the lead in “difficulty”. At its Belle’s Hunan 10th Anniversary Celebration and 06 New Winter/Autumn Showcase, with its BELLE, FATO and other 7 brands launched nearly 200 women's shoes in one breath, Changsha. The footwear market competition will be more full of gunpowder flavor.

Model show Belle "Nostalgic" series

Nostalgia Series Presented Star City

In this new show of autumn/winter 2006, Belle displayed the most popular Belle women's shoes collections in 2006, including the Belle alphabet cloth series, business elegant series, fashion mix and match series, and personality leisure series. Autumn women's shoes, including a variety of first introduced for Belle.

“The international fashion of women's shoes this season is based on business elegance, fashion mix and personality and leisure. However, in any country and any season, they are the first choice for retro and glamour.” Carsonlui Marketing Director, New Belle Footwear Co., Ltd. A Cantonese mandarin speaks to reporters.

"Of course, different brands have different themes," explained Carsonlui.

At the China (Shanghai) International Footwear, Leather, Leather and Bag Manufacturing Technology and Materials Exhibition held recently, the participating experts revealed that in the next two years, the footwear market will prevail in its own “baroque style” and “mysterious and romantic people”. "Fashion", "Elegant and Concise Italian Style", "Wild and Primitive African Style", "Fashionable and Beautiful Princess Style", "Rock Style of Optimistic Passion", "Artistic Style of Inheriting Chinese Culture" and "Eternal Classic" British style." In summary, it is actually "comfort".

Carsonlui believes that the comfort trend is in line with the design concept of Belle. The new Insolia technology introduced by “Belle” high-heeled shoes does not change the style and design of the high-heeled shoes, but shifts the weight and distributes the pressure, which can improve the body's straight line and balance, enhance the stability of the ankle, and reduce the pressure on the forefoot. Reduce the tiredness of the legs and lower back.

The slogan from TATA Commercial Plaza attracts customers to stop

Battle of Changsha

On the morning of September 18th, in the footwear area on the first floor of the Changsha Tongcheng Commercial Plaza, advertising slogans such as “Ten Years Celebration, Grand Surprise”, “Autumn Breeze delivers coolness, 8.8 fold” and “Autumn Love” were filled with every corner. Belle's brand TATA's slogan is very attractive: 8.8 fold, buy any new, send a VIP card, attracting the attention of many fashion customers. In the footwear area on the first floor of the center, “Qian Baidu” is playing the lowest price of 49 yuan.

Boots will become popular elements of this autumn and winter season

“Shoes are getting more and more advanced in the season. Previously (shoes) were basically not discounted, and now it is 8.8 fold on weekends. Sometimes it is 90% off on the basis of 90% discount.” Chancheng Store Manager of Changsha Tongcheng Commercial Co., Ltd. Chen Yu is quite impressed with the intense competition in the Changsha footwear market.

Chen Yu believes that this is a multi-faceted reason. "Consumer's awareness of consumption has increased, and fashion sense has advanced. Under normal circumstances, manufacturers will release the second year's spring and summer festival footwear information in the fall of 2005, thus making the fashion concept strong. For seasonal concepts."

"Changsha's business climate is too strong, which has also greatly exacerbated the cruelty of footwear competition." Chen believes.

"Now for footwear promotion, we are 'a festival with no festivals.' This weekend, we will launch a large-scale promotional campaign specifically for footwear." Chen Yu said, but refused on the grounds of trade secrets. Disclose details.