On August 3, Longqingxiang 2020 trend and custom new product launch conference will soon be on the Diaoyutai State Guesthouse. The hot discussion about this conference has recently been boiling in the industry. Undoubtedly, Long Qingxiang is a recognized cultural pioneer in the fashion industry. The spirit of the old brand that has been adhered to for hundreds of years has made it a benchmark in the fashion industry. What makes fashion people most amazing is that as an old name, Long Qingxiang is not only a word of mouth, but also a heritage. It promotes and popularizes Chinese fashion culture and is obsessively responsible for the national brand.
As the industry experts have commented, the Chinese culture has always been rooted in Long Qingxiang's proud standing in the world.
Culture self-awake makes Long Qingxiang often change
Some insiders admit that China's local fashion culture is not yet a strong culture. This kind of weak culture and people's inherent narrow perception of fashion, in the cultural atmosphere and social background of Western learning, the development of Chinese local fashion brands is destined difficult. On the one hand, local fashion brands need to strengthen the distinctive imprint of China and localization to gain recognition from the international community; on the other hand, few people in China recognize and accept this local characteristics and cultural traditions. The cultural self-confidence that we have forgotten, ignored or cherished is the key force to awaken Chinese fashion brands.
Encouragingly, Long Qingxiang is leading the way on the road of cultural self-awake.
Looking back at Chinese fashion, custom-made clothing has been a tradition of Chinese people since ancient times. The bureaucratic family and merchants are rich and have their own private tailors. Since the day of its birth, Long Qingxiang has focused on tailor-made services, and the exquisite clothing skills have won the awards of the emperors of the Ming and Qing Dynasties. In the Ming Dynasty, the ancestors of Long Qingxiang used to be the robes of the Longqing Emperor. In the Qing Dynasty, they won the Emperor Qianlong Award for their skillful craftsmanship. In order to feel the emperor, inheriting the ancestors, Yuan Shijie, the ninth-generation descendant of Yuan’s family, made a ruling on the ruling of the ancestors, and changed the font number to “Long Qingxiangâ€. The royal style is an important imprint of Long Qingxiang.
Nowadays, in the era of rapid development, traditional crafts should inherit the tradition, conform to the times, and achieve revival; modern design concepts can be used to innovate the design and content of traditional crafts, implement brand development strategies, and enter the form of modern industry; It can also closely combine the needs of the times, introduce fashion elements, and play a major role in the new creative culture industry, expanding the application space of traditional crafts, in order to promote the activation of traditional skills.
As a result, Long Qingxiang actively promotes product research and development with new cultures. At present, Long Qingxiang is advocating a new craftsman spirit, whose core is new aesthetics, new skills, and new connections. The new aesthetic is that the products must meet the aesthetic needs of the current new middle class consumer groups and provide consumers with a better quality of life. The new technology is to use the updated technology to serve the products and realize the design and fabric innovation, while maintaining the characteristics and quality of the products. The new connection is a form of connection between the new craftsman and the consumer through the network, resulting in a softer, more direct connection.
In addition, the Longqingxiang brand is also committed to spreading the oriental culture, taking the cultural priority path and actively developing into the international market. Through the tailor-made brand image with unique oriental cultural heritage, it strongly expresses the self-confidence of the country's excellent traditional culture, making clothing and apparel truly become an important carrier of Chinese cultural self-confidence and become a strong national business card. Long Qingxiang insisted on inheriting the intangible cultural heritage with the simple power of needlework, and let the clothing become the representative of the soft power of Chinese culture to the world and become the communicator of the oriental culture.
In short, the value of the old name is "old", the way out lies in "new", the old-name enterprises can not rest on their own, but should be "new-aged, eclectic" attitude, and actively follow the pace of the times to actively innovate.
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