"Leading design, fashion interpretation" to create an international fashion brand

Brown stone color, moonlight color, blue color, beige color and light yellow color... are full of vitality and harmony. Not only the bright spring scenery, but also the breath of youthfulness and charm. It is inspired by the transcontinental land of Europe and Middle East. Theme, a clothing brand owned by Ronghui International Group, is an international fashion brand. The new spring and summer 2006 clothing makes women in the city who are eager to show their cool personality brighten up. The entire series is filled with soft female lines and shows the Latin people inadvertently. Easygoing, whether it is from fashion ideas, fabric choices or style design, it seems that everyone can see its "leading design, fashion interpretation" concept.

Closely vogue to expand global sales network

Youth, romance, elegance, strong collocation, creating a young and upstart diversified work style... This is Theme's product development concept, simple, fresh, beautiful, with 25-35-year-old white-collar beauty, fashion women as the main customers, closely linked The pulse of fashion has made Theme a leader in the highly competitive fashion industry. A company’s designer said with pride: “Theme's simple, comfortable, elegant, generous design approach, EXECUTIVE, and SMARTCASUAL are two different styles of products that enable different women to It is no surprise that the wonderful feeling is favored by high-grade and busy white-collar women."

At present, our city's clothing brands are still less in the international market with their own brands. Theme is a women's brand founded in 1986. Since its inception, Theme has stood on a high starting point, and has been aiming at the international market and expanding its global sales network. After 20 years of development, Theme's sales network has now spread over more than 40 large and medium-sized cities, Hong Kong, Taiwan, Macau and Singapore, the Philippines, Malaysia, Indonesia, Vietnam and other Southeast Asian countries and regions. There are more than 180 stores worldwide, of which there are more than 60 stores in Taiwan, 13 stores in Shenzhen, and branch offices in Beijing, Shanghai, Guangzhou, and Chengdu, and have a large number of stable consumer groups.

According to the company's directors, Rong Hui will use its own experience in exploring the international market and its existing market advantages to provide needles for Shenzhen apparel brands and promote the more internationalization of Shenzhen's more apparel brands and the global market.

To write corporate culture by means of Dali

The development of Theme is inseparable from the strong support behind it. The world-famous Daly International Group formally held Theme in August 2000, making Theme more like a duck. According to reports, Dali International Group, which was established in 1978, is the first manufacturer to develop washed silk garments and silk blended garments. It has now developed into the world’s largest silk company and the largest supplier of silk knitted garments worldwide. World-class successful apparel companies have customer sales centers and companies in New York, London and Hong Kong. Dali International Group is mainly engaged in the design, marketing and sales of silk and blended silk garments. Its brand Au?gust Silk has become a US-level clothing brand and has a broad customer base, including well-known department stores and specialty stores all over the world. A huge global sales network.

Theme, as the women's brand founded by Ronghui Group, a subsidiary of Dali International Group, holds the latest trend information and can incorporate the concept of fashion into its own fashion design, and has its unique corporate culture. It is reported that Ronghui Group will launch the latest series of Theme fashion new products this year. Theme will continue to maintain the brand's elegant and generous style of work, and will pay more attention to this year's global fashion trends and fashion elements, especially in the style, pattern, color, matching and other aspects will appear a major breakthrough, truly showing the uniqueness of Theme Creativity and creativity. Theme noble and elegant and fresh and lively new image and style, no doubt will once again make the domestic white-collar women's fashion market, one stone hit a thousand layers of waves, rushed to a beautiful and fresh fresh air.

In order to better manage its stores throughout Southeast Asia and China and prepare for the expansion of a larger global market in the future, the Ronghui Group has invested heavily in investing more than 3.6 million Hong Kong dollars to update its global retail management system software. Work together with top masters to create international brands

"Our designers have been in line with international standards. One of the designers has been named 'The Middle of the Year' at St. Martin's Fashion Institute in London, PRADA, LV, GUC?CI. Designers of international famous brands such as AMANI come from this college, and this time the college only selects 20 designers worldwide, and China alone is the only one. “The directors of Ronghui mentioned these things with joy and expressed their feelings,” Italy, France, and the United States. Designers from Dalry International Group, such as British and other international fashion capitals, formed a team of designers from printing and dyeing designers to fabric designers, craft designers and fashion designers, and “Ronghui” will make better use of them. 'Dali' has the advantage of strengthening the exchange of international design trends, trends, styles, colours, etc. among the team of designers and creating an international brand style!"

At present, Ronghui Garment (Shenzhen) Co., Ltd. has a team of fifteen outstanding designers, who employ international fashion masters from Hong Kong, Italy, and the United States from materials to design. Because the styles developed by the company are often "pursued by plagiarism," the company has already employed Italian designers to begin designing and developing fabrics independently of the shortened design cycle, which has made Theme unique.

It was learned that at the China Shenzhen Service Fair to be held in Shenzhen in July, Ronghui International Group applied for 30 booths in one breath and will bring its two women's brands, Theme and Cslr (City Deaf), to the show. The style of clothing.

According to the company's directors, the reason why Ronghui Group moved its headquarters to Shenzhen is Shenzhen's unique geo-advantage and open environment. It is one of the important development, design, and manufacturing bases for Chinese brand women's women's wear and the unique industrial agglomeration advantages in Shenzhen. Obviously, it has become the incubator of brand clothing. Theme will make full use of this platform to strengthen exchanges and cooperation with its peers and further explore the Chinese market and international market.