Fujiwara Hiroshi of the "Japanese trend godfather" who opened the "pool" and "parking", this time opened the "trend convenience store" THE CONVENI.
Recently opened at the CONTRAI, a “trend convenience store†in the SONY building in Ginza, Tokyo, Japan, attracting people from all walks of life to check in. This convenience store has an area of ​​700 square meters and is spread over four floors. Unlike the general convenience store, many of THECONVENI's products are "unworthy." The freezer is not a drink, but a candle and a T-shirt. It seems that the rice ball is actually a towel. As for the potato chip box, of course, there is no potato chip. It contains a sweater. Of course, my own convenience store also sells its own things. Fujiwara's limited-edition items with HBORHOOD, WTAPS, and VANQUISH are also sold in convenience stores, and the magazine "Warp", which has been discontinued, is on the list. In addition, Fujiwara's iconic lightning pattern is commonly printed on snacks and everyday objects.
It is reported that Fujiwara's reason for opening the "trend convenience store" THE CONVENI is to prepare to renovate the new building after the original SONY building was demolished. During the construction of the new building, SONY invited the old partner jun Group and Fujiwara to jointly launch such a new one. "Trendy convenience store". This is both eye-catching and the best use of the current idle place. After that, there were no plans to open such "convenience stores" to other regions.
It should be noted that in order to enter THE CONVENI, you need to download the relevant APP in advance, and you are eligible to queue at the door. Even so, it does not affect the enthusiasm of the people who are catching up with the trend.
The atmosphere is the atmosphere of a convenience store, and items are not just items in convenience stores. The “Convenience Store†THE CONVENI not only attracts attention in form, but also has some selling points and points of interest in many items. Many products have great collection value.
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