Shanghai Feiyi Fashion Co., Ltd. was founded in 2000, and has since grown into a well-established women's fashion brand that combines design, production, and sales under one roof. With modern management practices and a strong commitment to quality, the company continues to thrive with energy and innovation. It is known for its creative and hardworking design team, based in Shanghai and Hangzhou, who consistently bring fresh ideas to the table. Alongside them, the company also boasts a professional team of marketing and production managers, dedicated to delivering first-class service and maintaining a solid reputation.
Through a counter and monopoly model, the company has developed a unique visual identity system that helps build the brand image of "FAY-FAYEE" and "Fei Yi." These brands have experienced rapid growth across the country, thanks to an effective franchise model that emphasizes mutual benefit and long-term development. As a result, "FAY-FAYEE" and "FEIYI" have become leading names in China’s women’s fashion industry, with franchisees spread worldwide.
Looking ahead, the company plans to implement a new brand strategy focused on product innovation and the expansion of its retail network. The goal is to achieve a significant transformation from mass production to high-quality, trend-driven fashion. In addition, the company will continue to introduce advanced marketing systems, carefully cultivating its retail channels to create a low-risk, high-return investment environment. We believe in building win-win partnerships and are excited to welcome you on this journey.
Corporate Culture: At the heart of Feiyi is a deep respect for human values, promoting a lifestyle that is healthy, eco-friendly, scientific, and sustainable. We believe in nurturing both our people and our brand with care and dedication.
Product Positioning: Our products reflect a natural, elegant, and feminine style, infused with European urban workwear aesthetics.
Brand Appeal: We aim to offer a modern, confident, and intelligent fashion style that empowers individuals to make their own choices.
Brand Personality: Feiyi represents the modern office fashionista—someone who inspires others through creativity and stays ahead of the latest trends. We embrace the concept of "city life," valuing diversity and innovation. To us, fashion is more than just clothing—it's a way to express our understanding of life and the pursuit of style. We are committed to building an independent brand spirit and offering our customers a fresh and meaningful experience in their daily lives. Through collaboration, we strive to provide more personalized options and a dynamic online platform for our partners.
Contact us today to learn more about joining our growing family.
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