April 19, 2010, in the evening, a formal signing ceremony was held at the headquarters of Blue Guowei Fashion Cowboy in Guangzhou Xintang, marking the official partnership between the brand and China's national men's basketball team. The event was attended by officials from the Basketball Management Center under the State Administration of Sports, highlighting the significance of this collaboration.
The slogan of Blue Guowei Fashion Cowboy is "Moving More Exciting," a concise six-word phrase that carries deep meaning. Cao Fei, the company's representative, shared with reporters that he particularly likes the word "moving up" because he believes that for a business to succeed, it must continuously strive forward. "Enterprises cannot stop before they can achieve their goals. They must keep moving and focus on doing real work instead of just sitting still," he explained.
From the top management to the shop staff, everyone is encouraged to "move" in their daily tasks, never becoming complacent or inactive. With this new sponsorship of the Chinese national men's basketball team, Blue Guowei aims not only for its employees to be active at work but also to maintain an energetic lifestyle outside of work. The company believes that a strong and healthy workforce is essential to supporting the rejuvenation of the Chinese nation.
This partnership reflects Blue Guowei's commitment to promoting a dynamic and proactive culture, both within the company and beyond. By aligning with the national basketball team, the brand reinforces its image as a symbol of energy, ambition, and progress.
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